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Brand Choreography Is as Easy as 1-2-3 with @mnburgess and #LI_Learning #marketing

Does your integrated marketing communications (IMC) program need some fine-tuning? Check out “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. With another year almost in the books, it’s...

Best Top Leaders in 2017: #OctoLeader Twitter Award

Best Top Leaders in 2017: #OctoLeader Twitter Award

Blue Focus Marketing and Tribal Impact are proud to announce the winners of the 2017 #OctoLeader Award! What makes an #OctoLeader? Is it the way they leverage their personal brands to build professional communities of shared interest? Is it the way they...

Need Help on Your 2018 Integrated Marketing Strategy? Let’s Get Started. #Marketing

Need Help on Your 2018 Integrated Marketing Strategy? Let’s Get Started. #Marketing

Marketers would be wise to remember the motto of the Boy Scouts of America: Always be prepared. It’s true that designing, piloting, and launching a successful integrated marketing strategy takes time. It’s also true that many of us don’t feel like we have enough time...

Does your CMO have an integrated #marketing strategy?

Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by...

Announcing NEW LinkedIn Learning Online Course: Integrated Marketing Strategies by @mnburgess

Discover the Power of Brand Choreography™, an Innovative 7-Step Framework to Deliver the Right Message to the Right Person at the Right Place and Time. Blue Focus Marketing is proud to announce “Marketing Foundations: Integrated Marketing Strategies,” our second...

Coming to Chicago AMA #ContentMarketing Workshop #Content

Coming to Chicago AMA #ContentMarketing Workshop #Content

Join Mark Burgess and the American Marketing Association (AMA) for “A 7-Step Blueprint to Content Marketing Success.” Registration is now open for this two-day workshop in Chicago on Sept. 28–29. In the consumer world, summer is all about a little R&R—romps at the...

Why should brands create their own Octopus’s Garden? #OctoLeader #marketing #business

Why should brands create their own Octopus’s Garden? #OctoLeader #marketing #business

This week, we wrap up the celebration of our new marketing leadership video with a post that’s all about storytelling and mythology. What are you doing to “octomize” your brand? Marketing leaders are a lot like octopuses. No, really. They’re highly adaptive...

3 Social Employee Advocacy Lessons from Our Friend the Octopus #OctoLeader #Marketing #Leaders

3 Social Employee Advocacy Lessons from Our Friend the Octopus #OctoLeader #Marketing #Leaders

This week, we continue to celebrate our latest employee advocacy video, starring the lovable Rexi and Octo! Check it out below, and make sure to nominate your favorite employee marketing leaders for our first #OctoLeader Award! Much like an octopus propelling itself...

3 Fun Octopus Facts—and How They Apply to Employee Advocacy #marketing #business

3 Fun Octopus Facts—and How They Apply to Employee Advocacy #marketing #business

This week, we continue to celebrate our latest video on social employee advocacy. Check out our new video below, read ahead for cool octopus facts, and don’t forget to nominate your favorite social employees for our #OctoLeader Award! Here at Blue Focus...

3 Ways to Embrace Octopus Power Through Employee Advocacy #EmployeeEngagement #Marketing #OctoLeader

3 Ways to Embrace Octopus Power Through Employee Advocacy #EmployeeEngagement #Marketing #OctoLeader

Here are 3 reasons why they should. This month, we’re celebrating the release of our latest video on social employee advocacy, a charming adventure about why brands should empower employees to be less like a T-Rex and more like an octopus. Didn’t have a chance to...

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