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Tom Peters @Tom_Peters The Speed Trap: When Taking Your Time [Really] Matters #ExcellenceDividend #Leadership

by Cheryl Burgess

  In this blog, I am excited to share The Speed Trap: When Taking Your Time [Really] Matters, written by Tom Peters, which is inspired by The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last. This past week, I was delighted to be...

[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM

by Cheryl Burgess

  A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...

What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

by Mark Burgess

What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn...

Announcing Lynda.com Social Employees: The New Marketing Channel via @mnburgess #branding

by Mark Burgess

    We are proud to announce that on March 15, 2016, Blue Focus Marketing (@BlueFocus), working with Lynda.com (@Lynda), a division of LinkedIn (@LinkedIn), released “Social Employees: The New Marketing Channel.” We designed this 22-part video tutorial...

Experiencing a Brand’s Customer Experience Firsthand #Rutgers

by Mark Burgess

Rutgers Graduate MBS students IKEA field trip On September 23, 2015, for my Rutgers University graduate class in Market Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The students...

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