News

The New Marketing book

I’d like to thank the American Marketing Association (AMA) for inviting my co-author, Mark Burgess, and myself to present our new marketing book last week at the 2020 summer conference. With the world changing as quickly as it is, both culturally and technologically, it’s more important than ever for all of us in the marketing community to have the resources we need.

I’d like to thank the American Marketing Association for inviting us to present our new textbook last week at the 2020 Summer Academic Conference. Our virtual session: “Marketing Transformation in a Digital World.

 

Cheryl K. Burgess and I introduced our new book: The New Marketing: How to Win in the Digital Age, as we presented at the  American Marketing Association (AMA) Marketing Summer Academic Conference today. You can Pre-order The New Marketing at https://bluefocusmarketing.com/the-new-marketing-how-to-win-in-the-digital-age/

The New Marketing Book

That’s what drove us to write The New Marketing: How to Win in the Digital Age, which I’ll be presenting next week—along with my co-author, Mark Burgess—at the American Marketing Association’s Summer 2020 Academic Conference in our virtual segment on “Marketing Transformation in the Digital Age.”

Wharton Future of Advertising - Marketing Matters Business Radio Show, Sirius XM Channel 111

September 7, 2016 Wharton Future of Advertising Marketing Matters Business Radio Show – Sirius XM Channel 111. Host, Catharine Hays Guests: Tom Peters, David Edelman, Kevin Randall and Cheryl Burgess and Mark Burgess discussing social employees and social leaders.

IBM Futurist Insights on Social Business (Cheryl Burgess IBM Futurist)

August 9, 2016 – Four Futurists Give Insights into What It Means to be a Social Business (Includes Cheryl Burgess quotes) Click here to download IBM Social Business eBook PDF >>
March 27, 2015 – The Conference Board Workshop and Speaking Session – NYC – Mark Burgess and Cheryl Burgess
Financial Review March 13, 2015 Book Review by Joannne Gray, Editor for AFR Boss
February 6, 2015 Featured story on Rutgers Business School website on MIT Sloan and our book, The Social Employee (McGraw-Hill).
February 18, 2015 – MIT Sloan’s Newsletter    “Should Employees Be Encouraged to Tweet?”
June 4, 2014. Renee Ducre, Global Marketing Director, IBM and Cheryl Burgess discussing The Social Employee (McGraw-Hill) at Integrated Marketing Week #IMW14
March 7, 2014 Tweet by Tom Peters (@Tom_Peters), “All need to know about social business encapsulated by    IBM’s “bag of marbles” word picture, p54, The Social Employee, C. & M. Burgess”
March 3, 2014 “To Build a Personal Brand With Social Media Takes Experimentation” by Peter Cardon, Professor, USC Marshall – Interview with Mark Burgess
January 28, 2014 IBM Social Business Chat Recap
January 22, 2014  – Book Signing for The Social Employee at IBM Connect 2014 – Orlando at IBM Library
[VIDEO] December 5, 2013 -Mark Burgess – Co-Author of The Social Employee and Ajay Ramachandran Dynamic Signal – Chief Marketing and Product Officer.

[VIDEO] December 5, 2013 -Mark Burgess – Co-Author of The Social Employee and Ajay Ramachandran Dynamic Signal – Chief Marketing and Product Officer.

December 18, 2013 American Marketing Association Podcast with Mark Burgess, Co-Author of The Social Employee.  Listen to podcast here.
December 17, 2013  Must-Follow Marketing Minds on Twitter 2014 – Including:  Mark Burgess @mnburgess and Cheryl Burgess @ckburgess
December 12, 2013, “Dell World 2013 Fireside Chat – Cheryl Burgess, author of the Social Employee,  Interview with Amy Heiss (@AmyHatDell), Employee Training, Activation and Engagement in Social Media at Dell (SMaC U).
Nov. 25, 2013 – Why the “Social Employee” is Inevitable by Ron Ricci (@RonRicciCisco), Vice President, Customer Experience Services at Cisco.
#P4SPChat: The Social Employee – Twitter Chat, Oct 10, 12:00 Noon – 1:00 PM Eastern Time.  Also, read Blue Focus Marketing’s Blog announcement of #P4SPChat.
September 23, 2013 When Building a Social Employee Culture, It’s All About the “Why”  by Cheryl Burgess posted on IBM’s Smarter Planet Blog
September 5, 2013 [VIDEO] Book Review II by Doug Lehman
August 11, 2013 “The Priceless Power of Socially Empowered Employees” by Kare Anderson via Forbes Contributor (Emmy-winning former NBC and Wall Street Journal reporter turned speaker and strategist)
August 2, 2013 “Social Media Practices at Adobe” by Maria Proveromo – Senior Director, PR and Social Media – Adobe
August 1, 2013  “Why Social Employees Follow Social Executives”  by Cheryl Burgess via CEO.Com
April 10, 2013  “Are Social Employees The Future of Marketing?”   by Michael Brenner, VP of Marketing, SAP
Pivot Conference  2013  Cheryl Burgess, Mark Burgess, David C. Edelman Global Co-Leader, Digital Marketing McKinsey & Company and Dana Williams, Integrated Marketing – Southwest Airlines