I’d like to thank the American Marketing Association (AMA) for inviting my co-author, Mark Burgess, and myself to present our new marketing book last week at the 2020 summer conference. With the world changing as quickly as it is, both culturally and technologically, it’s more important than ever for all of us in the marketing community to have the resources we need.
Cheryl K. Burgess and I introduced our new book: The New Marketing: How to Win in the Digital Age, as we presented at the American Marketing Association (AMA) Marketing Summer Academic Conference today. You can Pre-order The New Marketing at https://www.bluefocusmarketing.com/the-new-marketing-how-to-win-in-the-digital-age/
That’s what drove us to write The New Marketing: How to Win in the Digital Age, which I’ll be presenting next week—along with my co-author, Mark Burgess—at the American Marketing Association’s Summer 2020 Academic Conference in our virtual segment on “Marketing Transformation in the Digital Age.”
Wharton Future of Advertising - Marketing Matters Business Radio Show, Sirius XM Channel 111
IBM Futurist Insights on Social Business (Cheryl Burgess IBM Futurist)
“Can You Really Let Employees Loose on Social Media?” by Gerald C. (Jerry)Kane – MIT Sloan Management Review.