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The Future of Pharma Marketing: The Game Changer (Part 2)

by Cheryl Burgess

Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011 Facebook’s dramatic move to engage pharma Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook...

The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)

by Cheryl Burgess

Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals.  Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent...

The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)

by Sam Kennedy

Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals.  Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent...

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