Face-to-Face Training
Customized Training
Social Employee - American Marketing Association (AMA)
Content Marketing - American Marketing Association (AMA)
Social Employee Advocacy Workshops
Half or Full Day
Workshop Overview
Companies of all sizes are investing considerable resources in building a workforce of engaged brand ambassadors and many believe that social employee advocacy is the future of marketing.
Study after study has shown that social employee advocacy marketing generates more leads, stronger branding, authentic engagement, and better ROI than traditional marketing efforts.
Workshop participants will learn to focus on the What and the Why of social employee advocacy marketing. We will cover best practices including how to identify, empower, and activate social employee advocates within your organization. You will utilize a virtually risk-free pilot activation process to ensure social marketing success through the proven five Ds implementation framework — Discover, Design, Develop, Deploy, and Determine.
Jam Session | Half Day
Phase I: The What and the Why | 9:00 to noon
Focus is on the What and the Why. What is social employee advocacy marketing, and why is it important to your company’s brand? No matter what size company, employee advocacy is the future of marketing.
- Session Overview + Introductions + Goals
- The New Normal | Even Change is Changing
- Why Employee Advocacy?
- The Rise of the Social Employee
- The Benefits of Social Employee Advocacy Marketing
- How to Create a Social Brand Culture
- Creating your Brand from the Inside Out
- Brand Success Story (Case)
- Collaboration > Ideation > Design Thinking for Social Employees
- How Social Executives Drive Brand Value
- Why the Best Storytellers are the Best Leaders
- Overview: Success Stories from Leading Brands
- Brand Storytelling and Content Marketing
Design Session | Full Day
Phase I: The What and the Why | 9:00 to noon
Focus is on the What and the Why. What is social employee advocacy marketing, and why is it important to your company’s brand? No matter what size company, employee advocacy is the future of marketing.
- Session Overview + Introductions + Goals
- The New Normal | Even Change is Changing
- Why Employee Advocacy?
- The Rise of the Social Employee
- The Benefits of Social Employee Advocacy Marketing
- How to Create a Social Brand Culture
- Creating your Brand from the Inside Out
- Brand Success Story (Case)
- Collaboration > Ideation > Design Thinking for Social Employees
- How Social Executives Drive Brand Value
- Why the Best Storytellers are the Best Leaders
- Overview: Success Stories from Leading Brands
- Brand Storytelling and Content Marketing
Phase II: The How | 1:00 p.m. to 4:30 p.m.
Our goal is to design a social employee advocacy blueprint that is sustainable and scalable to increase visibility, brand recognition, and loyalty—and reduce marketing spend.
Step 1 | Discovery and Insight Gathering
Step 2 | Design Goals, Social Media Policy, and Responsibilities
Step 3 | Develop Training and Rewards
Step 4 | Deploy the Brand Story and Amplify your Voice
Step 5 | Determine Metrics and Align to Goals
Next Steps: Your Social Employee Journey Starts Today
Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16
Mark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop.
American Marketing Association (AMA) Face-to-Face Training
Want to create a powerful new marketing channel for your brand? Ask us how to customize a one-day Social Employee pilot activation workshop for you.
