Announcing NEW LinkedIn Learning Online Course: Integrated Marketing Strategies by @mnburgess
Discover the Power of Brand Choreography™, an Innovative 7-Step Framework to Deliver the Right Message to the Right Person at the Right Place and Time. Blue Focus Marketing is proud to announce “Marketing Foundations: Integrated Marketing Strategies,” our second...[Book Review] The Power of People: How Successful Organizations Use Workforce Analytics #HR #BigData
[Book Review] Analytics Can Track Your Workforce’s Pulse, but Smart Leaders Give Them Heart “There are almost as many names for the workforce-focused analytics functions as there are functions that perform workforce analytics…Getting the name right is important;...What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT
What does employee engagement have to do with the Internet of Things (IoT)? Why is the IoT going to be instrumental in creating a flexible, collaborative working environment for the rapidly growing Millennial workforce? I address these questions and more in my recent...[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...Social employee advocacy pilot program made simple #marketing #business
The writing is on the wall: social employee advocacy works.
Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.