Register for Fairleigh Dickinson University #ContentMarketing Seminar #NJ #Content
On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content...The Future of Lifelong Learning #educational #HR
I love Brian Solis’ quote on the importance of learning. I am also honored to be invited as a guest blogger on Brian’s website. Here is a small portion of my post. To read the full article, click here. The post How to Make Lifelong Learning an...How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their...Social employee advocacy pilot program made simple #marketing #business
The writing is on the wall: social employee advocacy works.
Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.
The Story Behind Our #SocialEmployee Course on Lynda.com #Education
Rider professor teaches course on Lynda.com Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’ By: Adam Grybowski (@grybowski) Previously Published on News At Rider University 03/23/2016 Mark Burgess A Rider...
