The Name Bing Rings Few Bells

The Name Bing Rings Few Bells

As a former Madison Avenue adman and business school professor teaching marketing strategy, I have always been fascinated with naming. I am perplexed by Microsoft's decision to maintain the name Bing in conjunction with its partnership with OpenAI. It's no secret that...

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Where will online learning go next?

Where will online learning go next?

The world is changing, and so are the jobs. Stackable credentials are a hot new trend in the world of career advancement. This idea has been gaining momentum as more people want to climb industry ranks faster than ever before by stacking different types or levels on...

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Build Your Content Marketing Strategy for 2018

Build Your Content Marketing Strategy for 2018

Marketers, learn how content marketing can drive the customer's  journey toward purchase and advocacy for your brand.  Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you want...

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5 Easy Integrated Marketing Ideas to Boost Your Brand

5 Easy Integrated Marketing Ideas to Boost Your Brand

  With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are...

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