The Name Bing Rings Few Bells
As a former Madison Avenue adman and business school professor teaching marketing strategy, I have always been fascinated with naming. I am perplexed by Microsoft's decision to maintain the name Bing in conjunction with its partnership with OpenAI. It's no secret that...
Can Tesla Maintain its Blue Ocean Strategy in a Sea of Competition?”
A long, long time ago, Ford created a blue ocean in the auto industry by reconstructing the boundaries between cars and horse-drawn wagons. The Blue Ocean Strategy is about creating a new uncontested market space that didn't exist, essentially making competition...
Where will online learning go next?
The world is changing, and so are the jobs. Stackable credentials are a hot new trend in the world of career advancement. This idea has been gaining momentum as more people want to climb industry ranks faster than ever before by stacking different types or levels on...
Why Purpose is Profitable via CMO Council by Cheryl Burgess
Why Purpose is Profitable Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing transformation, just simply applying them isn’t enough to solve old problems. Today’s marketing leaders need a...
The New Marketing Book (SAGE 2020) Introduced at the AMA 2020 Summer Conference
I’d like to thank the American Marketing Association (AMA) for inviting my co-author, Mark Burgess, and myself to present our new marketing book last week at the 2020 summer conference. With the world changing as quickly as it is, both culturally and technologically,...
The New Marketing Introduced at the American Marketing Association Summer Academic Conference
I’d like to thank the American Marketing Association for inviting us to present our new textbook last week at the 2020 Summer Academic Conference. Our virtual session: "Marketing Transformation in a Digital World." With the world changing as quickly as it is these...
Introducing The New Marketing: How to Win in the Digital Age (Sage 2020).
Cheryl K. Burgess and I introduced our new book: The New Marketing: How to Win in the Digital Age, as we presented at the American Marketing Association (AMA) Marketing Summer Academic Conference today. #NewMarketingNewTimes #marketing #newbook #AImarketing...
Announcing Our New Book ~The New Marketing: How to Win in the Digital Age
Are you ready for an unpredictable market? The digital age is transforming the world of marketing at warp speed. Today’s marketers are being called on to forge undisruptable bonds between brands and consumers, using hot new tech that’s still only emerging, barely...
Extreme Employee Engagement and Extreme Humanization by @Tom_Peters
Tom Peters @Tom_Peters The Speed Trap: When Taking Your Time [Really] Matters #ExcellenceDividend #Leadership
In this blog, I am excited to share The Speed Trap: When Taking Your Time [Really] Matters, written by Tom Peters, which is inspired by The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last. This past week, I was delighted to be...
How to Build Your Content Marketing Strategy – Still time to register for AMA’s #ContentMarketing Workshop
Marketers, learn how content marketing can drive the customer's journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you...
Announcing the Award-Winning Social Media Marketing 3rd edition @SAGEManagement by Tracy Tuten @brandacity
I have used previous editions of this textbook and happy to share news about the latest. This book is ideal for both college students and marketers who need to turbocharge their social media marketing plans. If you want to learn more, I suggest you watch this...
Perfect Holiday Idea for Your Brand from Blue Focus Marketing and LinkedIn Learning
Marketers, did you remember to add your brand to your holiday shopping list? Treat yourself with “Marketing Foundations: Integrated Marketing Strategies,” the exciting new video online course. And, Brand Choreography™ is included to energize your brand! Ah, the...
Build Your Content Marketing Strategy for 2018
Marketers, learn how content marketing can drive the customer's journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you want...
5 Easy Integrated Marketing Ideas to Boost Your Brand
With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are...