The Social Employee
How Great Companies Make Social Media Work: Success Lessons from IBM, AT&T, Dell, Adobe, Cisco and Domo
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
–Jez Frampton, Global Chairman and CEO, Interbrand
For me theory and ideas are the icing on the cake. The cake, in books like this, is case studies. And though I buy, big time, the all-important intellectual structure offered here, it’s the rich, detailed, compelling cases I love.
I used the word “landmark” a couple of sentences ago. There’s not an iota of hyperbole. Cheryl and Mark Burgess have taken the power of “social” many steps down the path to impact and excellence. Without this “stuff,” social is close to a joke.
–Tom Peters is the Red Bull of management thinkers and co-author of In Search of Excellence
–Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College; author, Strategic Brand Management
–Mari Smith, author, The New Relationship Marketing; and coauthor, Facebook Marketing
–David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review
–Ann Handley, CCO, MarketingProfs.com, and coauthor, Content Rules
—Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and coauthor, The Dragonfly Effect
—Dan Schawbel, bestselling author of Me 2.0 and Promote Yourself and columnist for TIME and the Wall Street Journal
—David A. Aaker, PhD, Vice-Chairman, Prophet, and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley. Author of 15 books and widely recognized as the founder of the strategic branding discipline
—Mark Fidelman, Managing Director, Evolve Capital; Forbes contributor; and author of Socialized!
—Jacob Morgan, author of The Collaborative Organization, Principal/Cofounder of Chess Media Group
—Simon Mainwaring, New York Times bestselling author of We First
—Ann Charles, Founder & CEO, BRANDfog
—Andy Smith, coauthor, The Dragonfly Effect
—Jon Ferrara, CEO, Nimble; Founder of GoldMine, a CRM Pioneer; coauthor, Social CRM for Dummies
—William Arruda, author of Ditch. Dare. Do! and Career Distinction
—Tom Pick, Digital Marketing Consultant and Managing Editor, Webbiquity