Marketers, did you remember to add your brand to your holiday shopping list? Treat yourself with “Marketing Foundations: Integrated Marketing Strategies,” the exciting new video online course. And, Brand Choreography™ is included to energize your brand! Ah, the...
Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you...
With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are...
Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me. This isn’t to say that marketers and The Who don’t have anything in common. In fact, in their 1978 song, “Who are you” the Who...
I really appreciate Dr. Tracy Tuten’s blog post highlighting my new LinkedIn Learning “Integrated Marketing Strategies” online course. Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world. ...
Marketers would be wise to remember the motto of the Boy Scouts of America: Always be prepared. It’s true that designing, piloting, and launching a successful integrated marketing strategy takes time. It’s also true that many of us don’t feel like we have enough time...
