An Integrated Marketing Communications (IMC) Strategy

Is a Must-Have for 2018 and Beyond

I am proud to announce our must-watch online course, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive new LinkedIn Learning video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)— based on a 7-step blueprint we call Brand Choreography™.

A well-integrated marketing strategy is fueled by good content.  And effective content marketing links your brand value proposition (BVP)  to your brand story.   The single-most important thing for brands today.

Most of today’s brands know this. And yet, most also lack a comprehensive, integrated marketing communications (IMC) strategy to bring it all together.

According to the CMO Council, only 36.2 percent of brands feel they are doing “well” or “very well” when it comes to sharing their brand’s message across physical and digital touchpoints.

In 2018, your brand has a chance to shine where others continue to struggle. With our new course for LinkedIn Learning, “Marketing Foundations: Integrated Marketing Strategies,” you have the silver bullet you need for your brand to reach audiences like never before.  Brand Choreography can bring it all together. Click here to get started.

To learn more about how you can maximize your brand message across touchpoints, check out our LinkedIn Learning video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.” To really take your game to the next level in 2018, check out our other LinkedIn Learning course: “Social Employees: The New Marketing Channel!


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