
Free Offer Package Includes:
Table of Contents
Author Biographies
Acknowledgments
Foreword by Jonah Berger – Wharton Professor
Praise for The New Marketing
Introduction
Chapter 1
Cheryl Burgess and Mark Burgess are LinkedIn Learning course authors and co-founders of Blue Focus Marketing, building brands from the inside out. Recent projects include Wharton Future of Advertising 2020, IBM’s The Future of Work, American Marketing Association Content Marketing workshops, and Omnicom’s sparks & honey.
Between the two of them, they’ve appeared in MIT Sloan Management Review, HBR Italia, The Economist, Fast Company, and Forbes, and won two Effie Awards for their global marketing.
By Cheryl Burgess and Mark Burgess
The New Marketing: How to Win in the Digital Age
Are you ready for an unpredictable market?
Our hyper-connected world is changing at warp speed. It isn’t enough to apply new tools & approaches. Today’s marketing requires a completely new model. One that embraces unpredictability.
From the bestselling authors of The Social Employee comes a powerful new book that cracks the marketing code of the digital age.
With contributions spanning CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale, and marketing sages at Kellogg and Wharton, The New Marketing shows how cutting-edge trends and technologies are humanizing today’s brands, creating an authentic human connection in an unpredictable landscape.


Marketing in an unpredictable
era.
The New Marketing Academy
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