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Table of Contents
Foreword by Jonah Berger – Wharton Professor
Praise for The New Marketing
Between the two of them, they’ve appeared in MIT Sloan Management Review, HBR Italia, The Economist, Fast Company, and Forbes, and won two Effie Awards for their global marketing.
By Cheryl Burgess and Mark Burgess
The New Marketing: How to Win in the Digital Age
Are you ready for an unpredictable market?
Our hyper-connected world is changing at warp speed. It isn’t enough to apply new tools & approaches. Today’s marketing requires a completely new model. One that embraces unpredictability.
From the bestselling authors of The Social Employee comes a powerful new book that cracks the marketing code of the digital age.
With contributions spanning CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale, and marketing sages at Kellogg and Wharton, The New Marketing shows how cutting-edge trends and technologies are humanizing today’s brands, creating an authentic human connection in an unpredictable landscape.
David Aaker, Vice-Chairman of Prophet, author, recognized as the “father of modern branding,” and American Marketing Association of New York inductee to the Marketing Hall of Fame®
Zoe Chance, Assistant Professor of Marketing, Yale School of Management
Beth Comstock, author, Imagine it Forward, and former Vice-Chair, GE
Daniel Binns, CEO, Interbrand NA
Lei Lei, Dean, Rutgers Business School—Newark and New Brunswick
Dan Schawbel, New York Times bestselling author, and Managing Partner of Workplace Intelligence
Terry Young, Founder, and CEO at sparks & honey
Brian Solis, Digital Anthropologist, Futurist, 8x bestselling author
Jenny Rooney, Communities Director and Chair of the CMO Network at Forbes
Sengun (Shen) Yeniyurt
Sengun (Shen) Yeniyurt, PhD Marketing Department Chair, and Dean’s Research Professor, Co-Editor in Chief, Rutgers Business Review, Rutgers Business School
The New Marketing Academy
Sign up for The New Marketing Master Series Certification. The course is free and there is no obligation to buy the book. This is a special introductory offer.
The New Marketing: Masters Series Certification. — FREE
The New Marketing: Masters Series consists of 31 short videos, honed from more than 50 interviews with marketing luminaries and leading academics worldwide for more than 2 hours of cutting-edge content. Receive a certificate of completion to post on your LinkedIn profile.