‘The transformation of the digital landscape has made nearly every marketing textbook obsolete.  But in this one, you can learn what’s really happening now, from people who are researching and practicing at the bleeding edge.’

Zoe Chance, Assistant Professor of Marketing, Yale School of Management

‘In every industry, the old is going away faster than the new can replace it – marketing included!  The New Marketing fills the gap with a breakthrough toolkit that will help marketing students and professionals succeed and become change-makers.’

Beth Comstock, author, Imagine it Forward, and former Vice-Chair, GE

“In this new world, there will be a huge change to how brands and marketers have to operate. Put differently: data in, branding out. This is an essential read for those interested in building brands from the inside out.”

Daniel Binns, CEO, Interbrand NA

‘The New Marketing provides important and timely information for a new generation of MBA students in this evolving world of marketing technology.’

Lei Lei, Dean, Rutgers Business School—Newark and New Brunswick

‘The New Marketing disrupts outdated marketing education by empowering students and professionals with the knowledge to help them own the future.’

Dan Schawbel, New York Times bestselling author, and Managing Partner of Workplace Intelligence

“A masterclass in modern marketing.”

Terry Young, Founder, and CEO at sparks & honey

‘How do you help marketing students in a time when everything is changing so fast? You look into the future. The authors do just that. They have authored a future-forward textbook that helps students learn how to succeed now.’

Brian Solis, Digital Anthropologist, Futurist, 8x bestselling author

‘The gap between marketing practice and marketing education has never been more pronounced, as the advertising, marketing, and brand industry transforms at breakneck speed. There is an unprecedented need for a textbook that addresses the changes and offers to MBA students the most updated and thorough look at what they need to learn now to achieve in today’s—and tomorrow’s—radically different digital landscape. This book delivers.’

Jenny Rooney, Communities Director and Chair of the CMO Network at Forbes

‘This is a must-read book for the modern marketer who wants to understand and successfully navigate the fast moving digitally networked marketing landscape of today.’

Sengun (Shen) Yeniyurt, PhD Marketing Department Chair, and Dean’s Research Professor, Co-Editor in Chief, Rutgers Business Review, Rutgers Business School