In this blog, I am excited to share The Speed Trap: When Taking Your Time [Really] Matters, written by Tom Peters, which is inspired by The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last. This past week, I was delighted to be...
Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13....
Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me. This isn’t to say that marketers and The Who don’t have anything in common. In fact, in their 1978 song, “Who are you” the Who...
I really appreciate Dr. Tracy Tuten’s blog post highlighting my new LinkedIn Learning “Integrated Marketing Strategies” online course. Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world. ...
An Integrated Marketing Communications (IMC) Strategy Is a Must-Have for 2018 and Beyond I am proud to announce our must-watch online course, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive new LinkedIn...
