Blue Focus Marketing and Tribal Impact are proud to announce the winners of the 2017 #OctoLeader Award! What makes an #OctoLeader? Is it the way they leverage their personal brands to build professional communities of shared interest? Is it the way they amplify their...
Marketers would be wise to remember the motto of the Boy Scouts of America: Always be prepared. It’s true that designing, piloting, and launching a successful integrated marketing strategy takes time. It’s also true that many of us don’t feel like we have enough time...
This week, we wrap up the celebration of our new marketing leadership video with a post that’s all about storytelling and mythology. What are you doing to “octomize” your brand? Marketing leaders are a lot like octopuses. No, really. They’re highly adaptive...
This week, we continue to celebrate our latest employee advocacy video, starring the lovable Rexi and Octo! Check it out below, and make sure to nominate your favorite employee marketing leaders for our first #OctoLeader Award! Much like an octopus propelling itself...
Here are 3 reasons why they should. This month, we’re celebrating the release of our latest video on social employee advocacy, a charming adventure about why brands should empower employees to be less like a T-Rex and more like an octopus. Didn’t have a chance to...
Announcing “The Story of Rexi and Octo,” our latest video on the power of social employee advocacy. Is your brand more like a T-Rex or more like an octopus? Not sure? Perhaps this video can explain: At Blue Focus Marketing, we’re leading the charge to help brands of...
