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Social leadership
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Social executives
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Social employee advocacy
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Social employees: the new marketing channel
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Branding from the inside out
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The now paradigm
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Customer experience/Employee experience
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Future of business
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Social media strategy
Speaking and Events
Mark Burgess | Speaking Engagements
- American Marketing Association (AMA) – Social Employees – January 2017 (private event)
- American Marketing Association (AMA) New Jersey – Social Employees: The New Marketing Channel – Oct. 6, 2016
- Brand Activation Summit: Smarter Digital Marketing for More Powerful Brands, New York, NY, April 8, 2016
- American Marketing Association (AMA) Content Marketing Workshop, Charlotte, NC, Oct. 22 – 23, 2015
- The Conference Board, Keynote on Employee Engagement in a Digital Workplace, May 28, 2015
- Digital Workplace, Webcast, May 19, 2015
- Demand Metric Digital Virtual Summit, keynote on The New Marketing Channel, April 22, 2015
- Social Learning, participating in IBM #SWFChat, April 2015
- The Conference Board Keynote on Social Business – Social Employees, New York, March 27, 2015
- IBM Webcast Social Learning: plus IBM blog post, March 19, 2015
- IBM #SocBizChat on Social Employees March 2015
- IBM Honored, The Social Employee (McGraw-Hill) Named IBM’s Feb.’s Book of Month – #SocBiz Chat, Feb. 12, 2015
- American Marketing Association (AMA) Content Marketing Workshop, Austin, TX, February 5-6, 2015
- American Marketing Association (AMA), Content Marketing workshop, Chicago, Dec. 4-5, 2014
- Dell World speaking on Social ROI: Making Big Data Analytics Work for You, Nov. 14, 2014
- Rutgers University Business School, delivered Marketing Boot Camp speech, Oct. 9, 2014
- PR News Platinum Awards Keynote, NYC, Sept. 16, 2014
- Fairleigh Dickinson University, Keynote on Careers in Marketing, Sept. 14, 2014
- American Marketing Association (AMA), Content Marketing workshop, Los Angeles, September 11-12, 2014
- The Social Business Forum, Keynote, Milan, Italy, July 3, 2014
- American Marketing Association (AMA), Content Marketing workshop, New Orleans, May 4-5, 2014
- The Social Media World Forum, Keynote, on Social Media, NYC, May 15-16, 2014
- American Marketing Association (AMA) Author Series: The Social Employee, May 13, 2014
- Thought Grenades Co-Host Webcast May 12, 2014
- TEDx Talk at TEDxNavesink “The Rise of the Social Employee” May 11, 2014
- Wharton School of Business, Keynote, The Future of Advertising 2020, Penn Club, NYC, April 2014
- Social Chorus, Webcast ‘Join the Social Employee Revolution’, March 9, 2014
- American Marketing Association (AMA), Content Marketing workshop, San Francisco, Feb. 20-21, 2014
- Digital Signal (IBM), keynote Webcast, Feb. 18, 2014
- IBM Connect 2014 Social Business Fuels Employee Engagement, Orlando, FL, Jan. 28, 2014
- Interview with Dr. Cardon on Social Education, at IBM Connect 2014, Jan. 28, 2014
- The Conference Board, NYC, The Social Employee, Webcast Book Review, Jan. 21, 2014
- Centenary College, NJ, Keynote Gates-Ferry Lecturer address, Jan. 9, 2014
- Content Marketing Summit, Interview at Brand Innovators, NYC, Dec. 5, 2013
- Pivot Conference, Sharing stage with Co-Author Cheryl Burgess, David C. Edelman, Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company, and Dana Williams, Southwest Airlines. NYC, Oct. 15 & 16, 2013
- Pivot Conference Interview on the Social Employee, NYC, October 15, 2013
- American Marketing Association(AMA), Keynote, Annual Marketing Conference, New Orleans, Sept. 9, 2013
- American Marketing Association(AMA), Annual Marketing Conference, New Orleans; Workshop, Sept. 11, 2013
- Rutgers University, Master of Business & Science Program, Strategic Marketing, Fall 2013
- Rutgers University Virtual Mini-MBA, Social Media Marketing, Sept. 2013
- Rutgers University Mini-MBA, Social Media Marketing, Sept. 2013
- American Marketing Association (AMA), Content Marketing Workshop, San Francisco, Sept. 19-20, 2013
- Rutgers University Virtual Mini-MBA, Social Media Marketing, Oct. 16, 2013
- Private Corporate Event, New York City, Oct. 2013
- Fairleigh Dickinson University, Entrepreneurship & Innovation, Oct. 2013
- American Marketing Association (AMA), Integrated Marketing Communications Workshop, Chicago, Oct. 24-25
- Rutgers University Mini-MBA Strategic Marketing, Nov. 13, 2013.
- American Marketing Association (AMA), Content Marketing Workshop, Philadelphia, Dec. 12-13, 2013
- CIMPA Conference, Keynote, Cayman Islands May, 2013
Cheryl Burgess | Speaking Engagements
- American Marketing Association (AMA) – Social Employees January 2017 (private event)
- FWD_Live, New Zealand, Panel Discussion, July, 2015
- FWD_Live, New Zealand, Keynote – The Social Employee, July, 2015
- AMP Amplify Festival, New Zealand, Keynote – Re-Think Brands, Employees, Leaders & Culture, Day 3, June 4, 2015
- AMP Amplify Festival, New Zealand, Panel Revitalizing Employee Engagement, Sydney, Australia, June 4, 2015
- Paul Henry TV Channel 3 Morning News Show & Radio Interview, Auckland, New Zealand, June 8, 2015
- Digital Branding, Mumbai, India, Keynote, Fortune 100 Company, July, 2015 (Private Company)
- AMP Amplify Festival, New Zealand, Keynote, Keynote, Rethinking Employees, brand, culture, June 9, 2015
- AMP Amplify Festival, New Zealand, Panel, Digital Organizational Culture, Leaders and employees, June 8, 2015
- AMP Amplify Festival, Australia, Keynote, Rethinking Employees, brand, culture, June 4, 2015
- AMP Amplify Festival, Australia, Keynote, Corporate Dinner, Power of Social Business, employees, leaders, June 4, 2015
- AMP Amplify Festival Panel, Australia, Customer Engagement and Trust, June 4, 2015
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AMP Amplify Festival Exec. Panel, Australia, John Hagel, Cheryl Burgess, Organizing in a Digital World, June 4, 2015
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Digital Workplace, Webcast, May 19, 2015
- The Conference Board Keynote on Social Business – Social Employees, New York, March 27, 2015
- IBM Interview, IBM ConnectED, March 23, 2015
- IBM Webcast, Social Learning, March 19, 2015
- Dell World 2014, Austin, TX Nov. 14, 2014
- Rutgers University Business School, Marketing Boot Camp, October 9, 2014
- The Social Business Forum, Milan, Italy, Keynote on Social Business, July 3, 2014
- Interactive Marketing Week, Co-Presented IBM on The Social Employee (McGraw-Hill), June 4, 2014
- Thought Grenades Co-Host Webcast May 12, 2014
- PeopleLinx, Keynote Keynote Webcast April, 2014
- The Future of Advertising 2020 executive roundtable at Wharton School of Business, Penn Club, NYC, April 27, 2014
- Social Chorus Keynote “Join the Social Employee Revolution” Webcast, March 9, 2014
- February 18, 2014, keynote Webcast with Digital Signal (IBM)
- January 21, 2014, live webcast delivered at The Conference Board, NYC, The Social Employee, Book Review
- IBM Connect 2014, Interview with Sandy Carter – IBM VP, January 28, 2014
- IBM Connect 2014 with Ethan McCarty, The Rise of the Social Employee, Jan. 28, 2014
- IBM Connect 2014 Social Business Fuels Employee Engagement, Orlando, FL, Jan. 28, 2014
- Social Business at IBM – “Looking forward to meeting friends” [IBMConnect 2014] Andrew Grill, Jan. 21, 2014
- Dell World, on The Social Employee, Austin, TX, Dec. 5, 2013
- Private Corporate, Fortune 100 Company, September, 2013
- AT&T Networking Leaders Academy Conference, Keynote, Headquarters NJ, Feb. 23, 2012
- CIMPA Conference, Keynote, Cayman Islands, May 7, 2013
- Rutgers University – Guest Lecturer – Social Media Business Strategy – Nov.7, 2012
- Morgan Stanley, “Perils of Social Media in a Crisis”, Morgan Stanley Headquarters, NYC, June 5, 2012
Contact Us
To get started setting up a speaking engagement, send us an email at mburgess@bluefocusmarketing.com or cburgess@bluefocusmarketing.com or call us at 908.393.4775.
Mark’s Testimonials
Cheryl’s Testimonials
The Social Employee (McGraw-Hill)
Watch: Welcome From the course: Marketing Foundations: Integrated Marketing Strategies
The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.
Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)
Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?
American Marketing Association (AMA) Face-to-Face Training
Want to create a powerful new marketing channel for your brand? Ask us how to customize a one-day Social Employee pilot activation workshop for you.