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Social leadership
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Social executives
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Social employee advocacy
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Social employees: the new marketing channel
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Branding from the inside out
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The now paradigm
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Customer experience/Employee experience
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Future of business
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Social media strategy
Speaking and Events
Mark Burgess | Speaking Engagements
- American Marketing Association (AMA) – Social Employees – January 2017 (private event)
- American Marketing Association (AMA) New Jersey – Social Employees: The New Marketing Channel – Oct. 6, 2016
- Brand Activation Summit: Smarter Digital Marketing for More Powerful Brands, New York, NY, April 8, 2016
- American Marketing Association (AMA) Content Marketing Workshop, Charlotte, NC, Oct. 22 – 23, 2015
- The Conference Board, Keynote on Employee Engagement in a Digital Workplace, May 28, 2015
- Digital Workplace, Webcast, May 19, 2015
- Demand Metric Digital Virtual Summit, keynote on The New Marketing Channel, April 22, 2015
- Social Learning, participating in IBM #SWFChat, April 2015
- The Conference Board Keynote on Social Business – Social Employees, New York, March 27, 2015
- IBM Webcast Social Learning: plus IBM blog post, March 19, 2015
- IBM #SocBizChat on Social Employees March 2015
- IBM Honored, The Social Employee (McGraw-Hill) Named IBM’s Feb.’s Book of Month – #SocBiz Chat, Feb. 12, 2015
- American Marketing Association (AMA) Content Marketing Workshop, Austin, TX, February 5-6, 2015
- American Marketing Association (AMA), Content Marketing workshop, Chicago, Dec. 4-5, 2014
- Dell World speaking on Social ROI: Making Big Data Analytics Work for You, Nov. 14, 2014
- Rutgers University Business School, delivered Marketing Boot Camp speech, Oct. 9, 2014
- PR News Platinum Awards Keynote, NYC, Sept. 16, 2014
- Fairleigh Dickinson University, Keynote on Careers in Marketing, Sept. 14, 2014
- American Marketing Association (AMA), Content Marketing workshop, Los Angeles, September 11-12, 2014
- The Social Business Forum, Keynote, Milan, Italy, July 3, 2014
- American Marketing Association (AMA), Content Marketing workshop, New Orleans, May 4-5, 2014
- The Social Media World Forum, Keynote, on Social Media, NYC, May 15-16, 2014
- American Marketing Association (AMA) Author Series: The Social Employee, May 13, 2014
- Thought Grenades Co-Host Webcast May 12, 2014
- TEDx Talk at TEDxNavesink “The Rise of the Social Employee” May 11, 2014
- Wharton School of Business, Keynote, The Future of Advertising 2020, Penn Club, NYC, April 2014
- Social Chorus, Webcast ‘Join the Social Employee Revolution’, March 9, 2014
- American Marketing Association (AMA), Content Marketing workshop, San Francisco, Feb. 20-21, 2014
- Digital Signal (IBM), keynote Webcast, Feb. 18, 2014
- IBM Connect 2014 Social Business Fuels Employee Engagement, Orlando, FL, Jan. 28, 2014
- Interview with Dr. Cardon on Social Education, at IBM Connect 2014, Jan. 28, 2014
- The Conference Board, NYC, The Social Employee, Webcast Book Review, Jan. 21, 2014
- Centenary College, NJ, Keynote Gates-Ferry Lecturer address, Jan. 9, 2014
- Content Marketing Summit, Interview at Brand Innovators, NYC, Dec. 5, 2013
- Pivot Conference, Sharing stage with Co-Author Cheryl Burgess, David C. Edelman, Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company, and Dana Williams, Southwest Airlines. NYC, Oct. 15 & 16, 2013
- Pivot Conference Interview on the Social Employee, NYC, October 15, 2013
- American Marketing Association(AMA), Keynote, Annual Marketing Conference, New Orleans, Sept. 9, 2013
- American Marketing Association(AMA), Annual Marketing Conference, New Orleans; Workshop, Sept. 11, 2013
- Rutgers University, Master of Business & Science Program, Strategic Marketing, Fall 2013
- Rutgers University Virtual Mini-MBA, Social Media Marketing, Sept. 2013
- Rutgers University Mini-MBA, Social Media Marketing, Sept. 2013
- American Marketing Association (AMA), Content Marketing Workshop, San Francisco, Sept. 19-20, 2013
- Rutgers University Virtual Mini-MBA, Social Media Marketing, Oct. 16, 2013
- Private Corporate Event, New York City, Oct. 2013
- Fairleigh Dickinson University, Entrepreneurship & Innovation, Oct. 2013
- American Marketing Association (AMA), Integrated Marketing Communications Workshop, Chicago, Oct. 24-25
- Rutgers University Mini-MBA Strategic Marketing, Nov. 13, 2013.
- American Marketing Association (AMA), Content Marketing Workshop, Philadelphia, Dec. 12-13, 2013
- CIMPA Conference, Keynote, Cayman Islands May, 2013
Cheryl Burgess | Speaking Engagements
- American Marketing Association (AMA) – Social Employees January 2017 (private event)
- FWD_Live, New Zealand, Panel Discussion, July, 2015
- FWD_Live, New Zealand, Keynote – The Social Employee, July, 2015
- AMP Amplify Festival, New Zealand, Keynote – Re-Think Brands, Employees, Leaders & Culture, Day 3, June 4, 2015
- AMP Amplify Festival, New Zealand, Panel Revitalizing Employee Engagement, Sydney, Australia, June 4, 2015
- Paul Henry TV Channel 3 Morning News Show & Radio Interview, Auckland, New Zealand, June 8, 2015
- Digital Branding, Mumbai, India, Keynote, Fortune 100 Company, July, 2015 (Private Company)
- AMP Amplify Festival, New Zealand, Keynote, Keynote, Rethinking Employees, brand, culture, June 9, 2015
- AMP Amplify Festival, New Zealand, Panel, Digital Organizational Culture, Leaders and employees, June 8, 2015
- AMP Amplify Festival, Australia, Keynote, Rethinking Employees, brand, culture, June 4, 2015
- AMP Amplify Festival, Australia, Keynote, Corporate Dinner, Power of Social Business, employees, leaders, June 4, 2015
- AMP Amplify Festival Panel, Australia, Customer Engagement and Trust, June 4, 2015
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AMP Amplify Festival Exec. Panel, Australia, John Hagel, Cheryl Burgess, Organizing in a Digital World, June 4, 2015
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Digital Workplace, Webcast, May 19, 2015
- The Conference Board Keynote on Social Business – Social Employees, New York, March 27, 2015
- IBM Interview, IBM ConnectED, March 23, 2015
- IBM Webcast, Social Learning, March 19, 2015
- Dell World 2014, Austin, TX Nov. 14, 2014
- Rutgers University Business School, Marketing Boot Camp, October 9, 2014
- The Social Business Forum, Milan, Italy, Keynote on Social Business, July 3, 2014
- Interactive Marketing Week, Co-Presented IBM on The Social Employee (McGraw-Hill), June 4, 2014
- Thought Grenades Co-Host Webcast May 12, 2014
- PeopleLinx, Keynote Keynote Webcast April, 2014
- The Future of Advertising 2020 executive roundtable at Wharton School of Business, Penn Club, NYC, April 27, 2014
- Social Chorus Keynote “Join the Social Employee Revolution” Webcast, March 9, 2014
- February 18, 2014, keynote Webcast with Digital Signal (IBM)
- January 21, 2014, live webcast delivered at The Conference Board, NYC, The Social Employee, Book Review
- IBM Connect 2014, Interview with Sandy Carter – IBM VP, January 28, 2014
- IBM Connect 2014 with Ethan McCarty, The Rise of the Social Employee, Jan. 28, 2014
- IBM Connect 2014 Social Business Fuels Employee Engagement, Orlando, FL, Jan. 28, 2014
- Social Business at IBM – “Looking forward to meeting friends” [IBMConnect 2014] Andrew Grill, Jan. 21, 2014
- Dell World, on The Social Employee, Austin, TX, Dec. 5, 2013
- Private Corporate, Fortune 100 Company, September, 2013
- AT&T Networking Leaders Academy Conference, Keynote, Headquarters NJ, Feb. 23, 2012
- CIMPA Conference, Keynote, Cayman Islands, May 7, 2013
- Rutgers University – Guest Lecturer – Social Media Business Strategy – Nov.7, 2012
- Morgan Stanley, “Perils of Social Media in a Crisis”, Morgan Stanley Headquarters, NYC, June 5, 2012
Contact Us
To get started setting up a speaking engagement, send us an email at mburgess@bluefocusmarketing.com or cburgess@bluefocusmarketing.com or call us at 908.393.4775.
Mark’s Testimonials
Mark and Cheryl Burgess joined me on stage at the Pivot Conference in New York City on the important topic of social executives. They are accomplished authors with a best-selling book The Social Employee, and have delivered presentations at numerous events across the USA. Their presentations are thought provoking, engaging, and entertaining. They have deep knowledge from real hands-on experience that comes through in their material.
Mark and Cheryl Burgess recently spoke at The Conference Board in New York City to a large audience of business professionals from many Fortune 500 brands. They delivered both a presentation and workshop on employee engagement and social business. Based on my reaction and that of the audience, their combined presentation was highly successful.” They are both excellent speakers.
Mark is a deep thought leader in social employee engagement and social media marketing. I’ve known him for quite a while and have seen him speak on these topics on multiple occasions. He engages audiences and has the ability to share insight necessary to move these important marketing topics forward. From Social Media World in NYC to a recent “Big Ideas” Virtual Summit at Demand Metric, I’ve personally seen his skills and recommend him as an engaging speaker.
Mark and Cheryl did a great presentation of highlighting the importance of a social branding strategy combined with practical takeaways for implementation to local marketing professionals at the inaugural Cayman Islands Marketing Professionals Association (CIMPA) conference. His insights and interactive workshop had delegates captivated throughout.
The one-day workshop Mark provided for the Marketing and Public Relations teams at Columbia College was exactly what we needed to get everyone on the same page with content marketing and social media. Mark’s presentation style was well received, as was the expert information he shared. The team especially enjoyed the videos, examples and exercises, which helped keep the group engaged while driving key points home. He also tailored the presentation to our very specific needs, which was recognized by all and much appreciated. Thanks Mark for providing us the guidance we needed to develop and implement a cross-departmental content marketing program for Columbia College.
Mark Burgess is a TEDx speaker and has been associated with Centenary College as an adjunct marketing professor. Mark has taught and developed new courses such as social media marketing and recently spoke in our premier Gates-Ferry Lecture Series on The Rise of The Social Employee. Mark is an excellent speaker who understands the needs of his audience and delivers a powerful, actionable message the audience can take back to the office and implement.
Cheryl’s Testimonials
Cheryl is a star. Not only is she a phenomenal speaker, she is an expert thought leader, social media savant and consultant. Cheryl does it all and is highly respected and widely recommended for her expertise. Her book, The Social Employee, is a must-read for professionals looking for insight in this arena.
Mark and Cheryl Burgess joined me on stage at the Pivot Conference in New York City on the important topic of social executives. They are accomplished authors with a best-selling book The Social Employee, and have delivered presentations at numerous events across the USA. Their presentations are thought provoking, engaging, and entertaining. They have deep knowledge from real hands-on experience that comes through in their material.
Mark and Cheryl Burgess recently spoke at The Conference Board in New York City to a large audience of business professionals from many Fortune 500 brands. They delivered both a presentation and workshop on employee engagement and social business. Based on my reaction and that of the audience, their combined presentation was highly successful.” They are both excellent speakers.
Mark and Cheryl did a great presentation of highlighting the importance of a social branding strategy combined with practical takeaways for implementation to local marketing professionals at the inaugural Cayman Islands Marketing Professionals Association (CIMPA) conference. His insights and interactive workshop had delegates captivated throughout.
The Social Employee (McGraw-Hill)
What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.
Watch: Welcome From the course: Marketing Foundations: Integrated Marketing Strategies
The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.
Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)
Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?
Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16
Mark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop.
American Marketing Association (AMA) Face-to-Face Training
We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals. The AMA is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide with more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.
Want to create a powerful new marketing channel for your brand? Ask us how to customize a one-day Social Employee pilot activation workshop for you.
Wharton Marketing Matters Business Radio on Sirius XM - Channel 111
Get the latest insights from leading marketing minds like Tom Peters, David Edelman, and Kevin Randall. In Sept. 2016, these thought leaders joined Blue Focus Marketing founders Cheryl Burgess and Mark Burgess, in addition to host Catharine Hays, on Wharton’s Marketing Matters Business Radio show on Sirius XM.
Content Marketing Workshops - American Marketing Association (AMA)
Content Marketing Workshops for the American Marketing Association (AMA), a leading professional association for marketing professionals. The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.
