by Cheryl Burgess
In this blog, I am excited to share The Speed Trap: When Taking Your Time [Really] Matters, written by Tom Peters, which is inspired by The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last. This past week, I was delighted to be...
by Mark Burgess
Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13....
by Mark Burgess
I have used previous editions of this textbook and happy to share news about the latest. This book is ideal for both college students and marketers who need to turbocharge their social media marketing plans. If you want to learn more, I suggest you watch this...
by Mark Burgess
Marketers, did you remember to add your brand to your holiday shopping list? Treat yourself with “Marketing Foundations: Integrated Marketing Strategies,” the exciting new video online course. And, Brand Choreography™ is included to energize your brand! Ah, the...
by Mark Burgess
With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are...
by Mark Burgess
Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me. This isn’t to say that marketers and The Who don’t have anything in common. In fact, in their 1978 song, “Who are you” the Who...
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