Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me. This isn’t to say that marketers and The Who don’t have anything in common. In fact, in their 1978 song, “Who are you” the Who...
I really appreciate Dr. Tracy Tuten’s blog post highlighting my new LinkedIn Learning “Integrated Marketing Strategies” online course. Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world. ...
This week, we continue to celebrate our latest video on social employee advocacy. Check out our new video below, read ahead for cool octopus facts, and don’t forget to nominate your favorite social employees for our #OctoLeader Award! Here at Blue Focus...
Recently, our friend and colleague Tim Fargo (@alphabetsuccess) released an exciting e-book titled Fried Twitter Tales. The collection, which is available for free download here, compiles the experiences of various business professionals as they learned to navigate...
The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks...
Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@TheEconomist) list of Top 25 Social Business Leaders. This was a process I was very...
