Here are 3 reasons why they should.

This month, we’re celebrating the release of our latest video on social employee advocacy, a charming adventure about why brands should empower employees to be less like a T-Rex and more like an octopus.

Didn’t have a chance to watch it yet? Here, check it out—and keep reading after the video to learn more about octo-magic!

Why do we want employees to be like our friend Octo? At the end of the day, it’s all about reach. Research shows that, compared to branded channels, engaged social employees:

  • Generate eight times more engagement
  • Have ten times more connections, and
  • Produce double the click-through rate when sharing content.

That’s pretty impressive! So, to encourage brands and employees alike to embrace their inner octopus, we thought we’d share some other cool octopus stories from around the web.

#1: The World’s First Octographer

Did you know that octopuses can learn how to use cameras? Well, you do now.


In the world of social employee advocacy, new tools and strategies are popping up every day. What tools do you use at your organization—and more importantly, do you empower employees to learn new tools, platforms, and strategies through training or self-directed learning?

#2: The Ultimate Escape Artists

Think you can catch an octopus in a jar? Think again!

Naturally, your brand doesn’t want to trap your social employees in a jar. However, by creating an employee experience that encourages adaptivity and independent thinking, your employee advocates will never feel trapped no matter the situation.

#3: Going Coco-Nuts

An octopus can operate more than cameras. As it turns out, octopi are constantly looking for objects to help them out in the wild:

Like octopi, social employees are always looking for ways to make their advocacy efforts more effective. Just look at the invention of the hashtag, for example. Knowing this, your brand’s job is twofold: (1) create an environment where tool adoption is actively encouraged, and (2) learn from your employees by asking what tools they find most helpful, what tools they don’t like or use, and what tools they wish they had.


What octopus facts do you know? Be sure to share in the comments below!

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