Join Mark Burgess and the American Marketing Association (AMA) for “A 7-Step Blueprint to Content Marketing Success.” Registration is now open for this two-day workshop in Chicago on Sept. 28–29.

In the consumer world, summer is all about a little R&R—romps at the beach, day hikes in nearby foothills, and taking the family out to the ballgame.

For marketers, however, summertime means it’s time to start planning for next year. It’s a chance to take stock of your current marketing strategy, gain insights, and pivot accordingly.

As your marketing team looks ahead to 2018, ask yourself: what role does content marketing play in your branding efforts?

“Content marketing allowed me to view my company’s content through fresh eyes. I am excited to implement the 7-step process.”

“I am new to content marketing and after this, I feel like I have the right tools to succeed in my new role.”

“Provided all the tools I need to leave and develop compelling content for my clients.”

— AMA Conference Attendees

—Register here for “A 7-Step Blueprint to Content Marketing Success.”

In a 2016 study, 96 percent of marketers identified content marketing as a key part of their strategy. Content marketing is especially valuable for both generating and nurturing leads, as well as driving sales. For your content marketing efforts to succeed, however, they must be a part of a healthy social ecosystem that aligns brand objectives with both the employee and customer experience.

There are plenty of ways to tell if your content marketing is flourishing. However, many marketers have a much simpler question: How do you get started?

“A vast amount of knowledge to take back home and apply.”

“Mark had clearly done a lot of research on the topic and gathered a ton of great information and resources. He was very much a ‘teacher’ and not simply a ‘presenter,’ which I appreciated. He really knew the topic, but was very open to input from the attendees and good at incorporating that input into the course. There was a good mix of listening and interacting.”

“I found this two-day training program to be more beneficial than a several day marketing conference I had attended in the past. I was a bit nervous going into the program since my manager had gone beyond our professional development budget to allow me to go, but the content, instruction, classroom interaction – all made it extremely beneficial to me, and I feel better informed to make suggestions and decisions back at work.”

— AMA Conference Attendees

—Register now for “A 7-Step Blueprint to Content Marketing Success.”

Want your content marketing efforts to thrive in 2018? It’s time to start building your plan now. In Blue Focus Marketing and the AMA’s two-day course, “A 7-Step Blueprint to Content Marketing Success,” attendees will build a wide-ranging toolkit, covering topics like:

  • Creating a content marketing pilot program
  • Using social listening to identify target personas and tailor content specific to their tastes and platforms
  • Championing your brand’s story
  • Sourcing content among organizational leadership, employees across departments, third-party producers
  • Defining and implementing a broad set of metrics to determine content marketing success.

While a majority of brands are producing and sharing at least some content through digital channels, many are doing so without a plan. It’s time to cut the guesswork and build a strong, repeatable, and scalable strategy.

“Excellent instructor and a seasoned presenter. Easy to follow and engage with. The content was very appropriate.”

“Mark was knowledgeable and experienced. Appreciated him sharing tools he and his team have used before that we could take back to our own teams. I enjoyed the teamwork sessions—his prompts were specific and useful to help our group discuss and collaborate.”

— AMA Conference Attendees

—Register here for “A 7-Step Blueprint to Content Marketing Success.”

For nearly a decade, Blue Focus Marketing has tirelessly advocated for the adoption of employee-driven content marketing at organizations across the globe. It took center stage in our best-selling book, The Social Employee. It inspired my social ecosystem framework in my paper for Rutgers Business Review. And most recently, it figured prominently in our first video tutorial course for LinkedIn Learning (and it’s the heartbeat of our next course as well).

With our history of content marketing evangelism and the backing of a respected organization like the American Marketing Association, you’ve got a winning combination.

Ready to take your content marketing game to the next level in 2018? Register for “A 7-Step Blueprint for Content Marketing Success” today!

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