Blue Focus Marketing and LinkedIn Learning are proud to announce our must-watch video series, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)—and how a framework we call Brand Choreography.

Where Do You Share?

Knowing who your audience is and what types of content they prefer are only two pieces of the IMC puzzle. Now, you’ve got to make sure your target audience sees it.

Again, there’s no right answer here. But here’s a hint: Whatever you share through digital channels, make sure it’s optimized for mobile devices. According to recent data, consumers spend as much as five hours a day on mobile devices, with 92 percent of that time spent using apps.

Just remember: While mobile is an essential touchpoint, it’s only one of many in a well-crafted integrated marketing strategy.

To learn more about how you can maximize your brand message across touchpoints, check out Blue Focus Marketing and LinkedIn Learning’s video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.” To take your game to the next level in 2018, check out our other course for LinkedIn Learning: “Social Employees: The New Marketing Channel!

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