Discover the Power of Brand Choreography™, an Innovative 7-Step Framework to Deliver the Right Message to the Right Person at the Right Place and Time.

Blue Focus Marketing is proud to announce “Marketing Foundations: Integrated Marketing Strategies,” our second online video course for LinkedIn Learning. Spanning concepts from SWOT analyses, brand value propositions, and buyer personas to storytelling, content marketing, and design thinking, this course offers marketers the big-picture strategies they need for a successful integrated marketing communications strategy. Guiding this process is a framework we call Brand Choreography, empowering marketing departments to coordinate authentic messages across multiple platforms in a manner that is both timely and efficient. Click here to learn more.

If you’re in marketing, you probably can’t go a day without hearing words like integrated marketing, customer experience, real-time communications, multichannel strategy, social employee advocacy, or earned media.

There’s certainly nothing wrong with any of these words. In fact, locked within them are some great concepts—ones that we advocate tirelessly for at Blue Focus Marketing.

But here’s the catch: What good are all these high-minded concepts if you don’t have a plan to put them into action?

To learn more about how you can maximize your brand message across touch points, check out Blue Focus Marketing and LinkedIn Learning’s video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.”

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