I really appreciate Dr. Tracy Tuten’s blog post highlighting my new LinkedIn Learning “Integrated Marketing Strategies” online course. Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world. And the third edition is coming soon!
Read her blog below or view on Tracy Tuten’s website. http://tracytuten.com/check-out-this-new-linkedin-learning-online-course-integrated-marketing-strategies-by-mnburgess-blue-focus-marketing/
Check out this NEW LinkedIn Learning Online Course: Integrated Marketing Strategies by @mnburgess http://tracytuten.com/check-out-this-new-linkedin-learning-online-course-integrated-marketing-strategies-by-mnburgess-blue-focus-marketing/s | Blue Focus Marketing
by Tracy Tuten
Mark Burgess of Blue Focus Marketing has launched a new LinkedIn Learning Online course. It’s on Integrated Marketing Strategies (crossing traditional and digital media and paid/earned/owned media) and utilizes Mark’s Brand Choreogrpahy Framework.
What is the Brand Choreography™ Framework? It’s an innovative 7-Step model to help marketers optimize their strategic brand decision-making efficiently.
The framework serves as the basis for Mark’s new course, “Marketing Foundations: Integrated Marketing Strategies,” for LinkedIn Learning. Spanning concepts from SWOT analyses, brand value propositions, and buyer personas to storytelling, content marketing, and design thinking, this course offers marketers the big-picture strategies they need for a successful integrated marketing communications strategy.
At just over 2 hours and chunked into 30 video modules of about 4 minutes each, this course is also totally doable, even for the busiest marketing professional.
Learn more by watching the course Welcome video.
I continue to find value in LinkedIn Learning – whether for refresher courses, new perspectives, or new skills.
Check it out and let Mark know I sent you.
by Tracy Tuten