As Sarah Goodall, Founder of Tribal Impact (@tribalimpact) and I reviewed the nominations, I was struck by the tremendous variety of leadership the marketing world has to offer.
Take the tireless research of David Edelman (@davidedelman), for example, or perhaps the deep commitment to education of Catharine Hays (@Catharinehays). Elsewhere, there’s the decades-long commitment to excellence of Tom Peters (@tom_peters) and the thought leadership of Dorie Clark (@dorieclark). And of course, we can’t discount the energy and innovation up-and-comers like Sam Sova (@samsova) and Casie Vogel (@CasieVogel) bring to the table as well!
In a marketing landscape where all the rules can change overnight—and then change again the next night—it’s good to know that these #OctoLeaders are out there on the frontlines.
Who better to help anticipate change, champion new engagement strategies, and steer their brands in brave new directions?
Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo.
Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work.
Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds.
She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess