Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13....
Marketers, did you remember to add your brand to your holiday shopping list? Treat yourself with “Marketing Foundations: Integrated Marketing Strategies,” the exciting new video online course. And, Brand Choreography™ is included to energize your brand! Ah, the...
Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you...
Does your integrated marketing communications (IMC) program need some fine-tuning? Check out “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. With another year almost in the books, it’s...
This week, we wrap up the celebration of our new marketing leadership video with a post that’s all about storytelling and mythology. What are you doing to “octomize” your brand? Marketing leaders are a lot like octopuses. No, really. They’re highly adaptive...
Here are 3 reasons why they should. This month, we’re celebrating the release of our latest video on social employee advocacy, a charming adventure about why brands should empower employees to be less like a T-Rex and more like an octopus. Didn’t have a chance to...
