Get Your Nominations in for the 2017 #OctoLeader Award #Leaders #Leadership
Deadline for this exciting new award is August 15, 2017 On June 15, Blue Focus Marketing and Tribal Impact proudly announced The 2017 #OctoLeader Award. We designed this award to recognize and boost the visibility of the best social leaders on Twitter, those tireless...
Join @MNBurgess for AMA’s Content Marketing Workshop – Blueprint for success
AMA's Content Marketing Workshop: 7-Step Blueprint for Content Marketing Success Registration is now open for “A 7-Step Blueprint to Content Marketing Success,” the latest workshop by Blue Focus Marketing and the American Marketing Association (AMA). Join us in...
[New Video] Why Brands Are Embracing the Magic of the #EmployeeExperience #Leadership
Announcing “The Story of Rexi and Octo,” our latest video on the power of social employee advocacy. Is your brand more like a T-Rex or more like an octopus? Not sure? Perhaps this video can explain: At Blue Focus Marketing, we’re leading the charge to help brands of...
[Book Review] The Power of People: How Successful Organizations Use Workforce Analytics #HR #BigData
[Book Review] Analytics Can Track Your Workforce's Pulse, but Smart Leaders Give Them Heart “There are almost as many names for the workforce-focused analytics functions as there are functions that perform workforce analytics…Getting the name right is important;...
Flashback: 3 Leadership Lessons from Cubs’ Stunning Victory #AllStarGame #MLB
The work of a World Series champion begins long before the first pitch Summer is finally upon us—and with it, break time. Kids are on summer break, parents are negotiating with their schedules to squeeze in a much-needed break, and baseball, that most honored of...
Nominate Your Favorite Social Biz Leader for an #OctoLeader Award
Deadline for this exciting new award was August 15, 2017 - Nomination is now closed. Blue Focus Marketing and Tribal Impact are proud to announce the 2017 #OctoLeader Award. This award recognizes the dynamic social leaders of Twitter who work tirelessly day in and...
[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success
Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.
How to kick start a social employee advocacy program
Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement...
How Can Storytelling Energize Your Personal Brand? Advice from @CoachOra @williamarruda
Ready to make 2017 a career year, full of new opportunities, new connections, and new pathways to success? Sometimes the best advice is the simplest. In their new ebook Be More Successful in 2017, William Arruda and Ora Shtull of CareerBlast cut out the fat to help...
Join the Wharton 7th Annual #SuperBowl Tweet Meet Feb 5 #WhartonFoA #SuperBowl51 #sb51
Join us live for the Wharton Future of Advertising 7th Annual Tweet Meet and Vote for Your Favorite Super Bowl 51 Commercials Using #WhartonFoA We are honored to be live panelists for the Wharton Future of Advertising Tweet Meet for 7 consecutive years....
Social Business Leaders: Start an Employee Advocacy Pilot
Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or...
Start 2017 by Embracing Your Inner Rebel #RogueOne #Leadership
Start 2017 by embracing your inner rebel Are you ready to go rogue? If you’re like millions of other people around the globe who have already seen the latest Star Wars film, Rogue One, the answer is likely a resounding yes. Full of the usual thrills and epic battles...
5 Marketing High-Fives to Celebrate the New Year
Dear Marketers: You did a great job in 2016. You deserve a high-five. With 2016 drawing to a close, it’s time for reflection, a chance to take stock of what we accomplished this year and prepare for what lies ahead in 2017. In the spirit of the holidays, we’re in full...
Can your marketing strategy use a little humor?
Everyone likes a good joke. So why not make it part of your marketing strategy? Need a good laugh? We thought you might. Here, check out this pitch-perfect parody of professional thought leaders. You’ve earned it: For bonus points, read through some of the comments to...
3 Ways to Empower Social Employees and Avoid Slip-Ups
How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave...