Blue Focus Marketing and Tribal Impact are proud to announce the winners of the 2017 #OctoLeader Award!
What makes an #OctoLeader? Is it the way they leverage their personal brands to build professional communities of shared interest? Is it the way they amplify their brand’s platform through increased reach and engagement? Or, is it the example they set as marketing leaders by sharing helpful content and daring to challenge the status quo?
The answer: all of the above.
Back in June, Blue Focus Marketing (@BlueFocus) and Tribal Impact (@tribalimpact) asked for your help in determining the top 100 #OctoLeader on Twitter. Today, we’re excited to share the results.
Thanks for your feedback, we’ve generated a diverse list of marketing leaders from across industries. From beloved branding gurus like Tom Peters @Tom_Peters to up-and-comers like Sonja Bellem @SonjaBellem_, you’re sure to learn something useful from the brilliant minds making up the 2017 #OctoLeader Award.
And now, without further ado, here are your top 100 presented in alphabetical order:
@ProphetBrand, a global consultancy, Professor Emeritus, UC Berkeley, Author of Brand Relevance: Making Competitors Irrelevant.
General Atlantic Professor of Marketing, Stanford GSB. Author of The Dragonfly Effect.
Digital Mktg Pro-Travel Junkie – Mgr. Global
#SocialMedia Mktg @ANSYS Opinions my own #socialselling #employeeadvocacy https://www.linkedin.com/in/sandyadam/
Personal branding expert. Motivational speaker. Bestselling author. Lover of all things urban. Twizzler addict. Eternal optimist.
Staff marketing author
@linkedin & an innovative growth marketing consultant. Born to be wired®
#B2B marketer and #socialmedia evangelist @SMMAdAgency #H2H Humanize Your Brand #TwitterNifty50 #EmployeeSeal Social Advocate Leader
Social Media Influencer | Inbound Marketing Enthusiast | Power Brand Builder | Founder of Bennington Brookstone
#GetSocial and co-founder of #socialmedia conference @CMRecharge. Leading social at @Reebok. Living the Trifecta: #Marketing, #Technology, & #Music.
Social Selling lead @ SAP, tweeting about
#SAP, #SocialSelling & #salesenablement. Mom of 3! Views are my own.
Ranked #3 Worldwide for
#Branding on Klout, Fast Company blogger, Rebranding dude, Shark Tank fan, Coffee/chocolate lover. Featured on #Adweek #Forbes #HuffPost
TEDx Speaker, President
@BlueFocus Bestselling Author @SocialEmployee | Forbes Top 100 Must-Follow Marketing Minds l 2X Course Author @LI_Learning
Digital, Social, Content, Demand Generation and other marketing buzzwords
@IBM. US born, Israeli raised. On comeback tour after @DukeFuqua MBA.
Leading AT&T Internal Social Engagement, including Social Circle
#EmployeeAdvocacy | #LeanSixSigma Black Belt | Opinions are MINE! #attemployee
Director, Social Media
@PitneyBowes. My tweets=my opinion. My thing: dreaming big & knowing how to tether great ideas to realistic, engaging biz plans. Cheers!
@forbes & @harvardbiz; marketing strategist & speaker; @dukefuqua prof; author of Stand Out & Reinventing You.
Wonky explorer of the space between higher ed & the economy, sometime gardner, francophile, and lover of music, photography and beautiful chaos.
#SocialMedia Pro of 2016 | Lead Maker of Socialz for -winning @WeAreCisco (my views)| Traveler | Author | #TWD fan | Wife & cat mom | #UVA grad
On a mission to put the human back in human resources | Top 100 HR-Mgt Experts to follow | Founder-The Human Sphere | Biz Writer_Huff Post
Director, Social Media & Digital Communications
@novartis / Looking out for the best social strategies / Opinions/tweets my own
Head of Global
#SocialBusiness Center @Atos Passionate by #socbiz #ESN #BigData #DigitalTransfo #DataViz #Analytics #SocialCollaboration #FrenchTech #VivaTech
Tech, sustainable & social Innovations | Daydreamer | People above all! | Head of
#Digital Marketing @SAPfrance / Views my own
World traveler. Photographer. Runner. Music addict. DJ. Social at
@HiltonWorldwide. @ProjectLivnWell co-founder. My thoughts are my own.
Chief Marketing Officer: Aetna, Inc. Building leading marketing/digital team in healthcare & driving experiences across the health journey Views are my own.
Connector, Curator, Cheese mover | aka Devon Bowers & Mama to
#BabyBowers | cupcake lover | #JNJ Workforce Engagement & Advocacy Leader | opinions, mine.
Consultant | Speaker | Advisor |
#PeopleAnalytics | #FutureOfWork | Co-Author http://www.thepowerofpeople.org | Photographer | Tennis player
Pioneer & creator of
#CRM solutions, CEO – Nimble, Founder of GoldMine. Interests; #SocialSelling, Social Business, Customer Lifecycle, Acquisition & Retention.
Marketing personality, Entrepreneur, Author, and living in the moment. Michael has appeared on ABC World News, The TODAY Show, and Bloomberg Radio.
Global CEO of Interbrand. Brands have the power to change the world, so let’s make the world a better place for all of us.
Enabling product teams to experiment faster with
Professionnel de com institutionnelle, amateur de compol, observateur de transfo digitale. Dir Conseil chez
@LittleWing_com et auteur de #MoiPresidentDesCouacs
@BMCSoftware. Former, @LinkedIn. Columnist, @Inc. Award-winning @Snapchat Storyteller. Speaker Bookings: firstname.lastname@example.org (Se habla Español)
Head of Employer Branding – ESSA
@PepsiCo (ex @Microsoft @Nokia) Social Media | Employer Branding | Employee Advocacy | Hard Working Mummy. Join us @PepsiCoESSA
The Practical Futurist. Global Managing Partner
@IBM. Husband & Dad. 3 x TEDx & International Keynote Speaker. Blog @ http://speaking.digital/blog/ Views own
All things customer advocacy & evidence at Microsoft. I typically tweet about marketing, storytelling, business & other ‘stuff’. Views are my own.
Manager of Content: Business Skills Training
@lynda + @LI_Learning | PMP | Talk to me about elearning
Southerner, Tar Heel, CA transplant, Wifey, Mom, Bourbon enthusiast and
@Autodesk Brand Gal. #employeeadvocacy Opinions/Tweets are my own.
Director, Wharton’s Future of Advertising Program. Reinventing the scope, practice and value of advtsg. Passion: advtsg w/ positive biz AND social impact
Founder & CEO, New Venture. Help people to bring their Strongest Selves to their Toughest Challenges.
Anchor of ABC7 Eyewitness News at 4pm and 11am
@abc7chicago #EmmyWinner #Momof4 #ChicagoGal @Illinois_alma
Director, Employment Branding + Experience
@RedHatJobs family cuddler, world traveller, food lover
@AccentureHealth driving #patientcentered #healthcare through #DigitalHealth. Family guy. Runner. Reader. Music Lover. Tweets my own.
Early-stage part-time CTO, software/web/mobile/data development, Founder Aggregage.
VP of Comms for Domo. Secret desire to be talk show host. Can channel Ethel Merman when singing. Blessed with amazing family. My opinions are my own.
@Sparksandhoney Founder @Amplifyfest, @AspenInstitute FirstMover. Shakes things up, connects people & dots. Tweets my own, not an endorsement
Connector of people and ideas. Founder
@99Robots – I help with #WordPress #Marketing & #Meetups
Social Media lead at
@JustEatUK. Ex @O2. Random musings. Disproportionate amount of food tweets. All views definitely mine.
@satorilivedata Passionate about developers, running #socialmedia #personalbranding #employeeadvocacy #parenting
Head of Comms and Social
@Telstra. Guitars. Music. FB Holden.
@henkel. I tweet about social selling, jokes, start-up ideas and a lot more ! My tweets are my own.
#InternalComms, #SocialMedia & #SocBiz/ #Socialbiz bod at Zurich Insurance ( @ZurichInsUK). Rugby ref and TMO. Husband. Daddy. Busy! Views are my own.
#SocialMedia #Marketing, #LinkedIn #SocialSelling Pro, Passion for Tech, Design, Creativity. #Running #F1 & #COYS fan. Work for @PitneyBowes; Opinions my own.
Empowering CDW Coworkers to Build Valuable Relationships on Social Media | Former TV News Producer |
@IUBloomington #HOOSIERS | My tweets are mine | #cdwsocial
Telecom executive – alum of MIT (MS) and NYU (MBA). Mentor & advocate of diversity. Proud of my awesome family – accomplished husband & 2 great children!
VP, Corporate Social Media at Visa. Sneaker collector. Yorkie owner. Palm Springs fan. And while heart is in SF, Walnut Creek is now home. All opinions my own.
Husband. Dad. Entrepreneur. Marketer. FL Gator. RU Knight. Good Skier. Terrible Golfer. Work
@RBSExecEd. Enjoy driving change.
Content acquisitions & strategy.
@lynda @LinkedIn. Learner. Hiker. PMP. Author. Coffee. Mischief. Tweets about life, leadership, business, tech. #hustleson
CEO and Founder, Digital Workplace Group. Author ‘The Digital Workplace’. Co-author of ‘The Digital Renaissance of Work’ (October 2014 Gower).
Chairman & CEO,
@JohnsonControls. One of 130,000 employees making a difference and building the future. Tweets are my own.
#entrepreneurs & marketers navigate the small-to-midsize business marketplace. Ex @WSJ, @Inc. & @Entrepreneur.
PR Speaker Promote Brand Luxury Market Influencers Celebrities Bloggers
#InfluencerMarketing Grow Client’s Reach http://TravelFoodiesTV.com http://LoveThatYacht.com
Caroline Munoz is an UNG marketing professor sharing marketing, technology, and higher ed information
Marketing Director at
#SAP tweeting about #contentmarketing #digital #socialselling #employeeadvocacy #DigitalAfrica views are my own. Also tweeting as @MsK_NY
@Forbes contributor – CMO Whisperer #DistillerOfTruth Writer/Adv & Mktg Junkie/Coffee Lover- @OracleMktgCloud Director of CMO Content-All Tweets are mine.
@Triberr, CEO of @99robots, Cofounder @JuiceTank, #WordPress Geek @gabfirethemes, #entrepreneur, #Content #Marketer loves #startups & #travel
@IBM and Advisor at TCV; passionate about tech, great teams, design, girls’ rights, learning, and being a mom and wife
Author, speaker, professional agitator, labeled the Red Bull of management thinking
All-Brand guy lucky to write for great brands
@nytimes (2x Page One), @VanityFair, @TheEconomist, @WIRED, @HarvardBiz
Lover of social media, PR, cooking, Africa, my job & adventure travel. APAC Regional Communications Manager for
@MaerskLine. Opinions are my own!
#SocialMedia marketer in the professional services consulting space. Lead #employeeadvocacy at @DeloitteUS and manage @DeloitteTalent. My views are mine.
@Vivaldi_ | #Strategy #Consulting #Branding #Marketing #Innovation #Organization #SocialCurrency #DigitalDarwinism #CMO #Always-on #Consumer
#EmployeeAdvocacy at @SageUK | #Travel #Vlogger #SocialMedia and official crazy cat lady / Opinions my own!
Julie de La Sablière
Fondatrice de Little Wing
@LittleWing_com, agence de conseil en communication, enseignante com de crise @sciencespo
#Service #Innovation #Social #Media #Marketing #Selling #Cocreation 3rd-career marketing professor. Wall Street and dot-com veteran. #serviceinnovation
Innovation Junkie. Getting my fix everyday working with our brilliant international faculty & students at
Chief Marketing Officer ~ http://www.cmotemps.biz/ ~ AMA Content Marketer of the Year and a Forbes Top 50 Most Influential CMO on Social Media
#ATL #SocialSelling #Marketing Pro #Speaker #Author #Podcaster #Toastmaster Luv Travel |Photog | 13.1
I like making stuff. GM of Core Ux for Windows Desktop, Tablet, and Phone @Microsoft.
@AccenturePubSVC, driven to help make good #publicservice and #nonprofit organizations better. Views my own.
Wife, sister, dogmom | employee
#socialmedia training @SASSoftware | nerdy for #EmployeeAdvocacy #Scotland #Positivity @WakeForest | opinions are mine
Social Media + Gadget Nerd. Global Social Media Director
@JohnsonControls . @Brewers and @Packers fanatic. Tweets are my own.
Jason W Spencer
I love interesting, celebrated people. I lead Social Customer Service &
#EmployeeAdvocacy on @Humana‘s Social Media Team. Opinions are my own.
leadership author, speaker and executive coach
Lee van Loggerenberg
#SocBiz /People Social contractor: Employee Advocacy, Influencer Marketing, Social Selling | #EqualityForAll
Brand/Business Junkie. Founder
@VeseyCreative & @BrandQuarterly. #49ers Faithful, Rock Music lover & #Critter
Editor in Chief at Brand Quarterly. Founder of the Branding and Design Agency, Vesey Creative. Regularly traveling 🙂
#Communication, #SM & #EmployeeAdvocacy @EricssonCities. #Coffee addict, who loves connected life, #travel & up for good discussions. Tweets are my own.
Avid reader, tv junkie, food lover, crafter, girl power advocate, editor
@ulyssespress by day. Opinions are my own.
#PR Pro, Prez Strategic Objectives @SO_pr IABC/TO Agency of the Year 2017, 15, 14, 12, 11 & 09. Former journo, culture-vulture, love info, travel & friends
President and CEO
@RedHatNews and author @OpenOrgBook.
Assistant Law Professor at
@Centenary_NJ, Adult Education proponent, SCOTUS follower, watcher of birds, ponderer of the night sky. All opinions are my own.
Business Professor, Editor-in-Chief, Rutgers Business Review
Wow, that’s quite a list! Thanks again to Sarah Goodall (@SarahGoodall) over at Tribal Impact for working with us on this fun little project. And once again, congratulations to all the wonderful winners of this year’s #OctoLeader award!
Curious to learn more about what makes #OctoLeaders so special? Be sure to read our recent blog posts on the subject—and don’t forget to check out the video below!