A long, long time ago, Ford created a blue ocean in the auto industry by reconstructing the boundaries between cars and horse-drawn wagons. The Blue Ocean Strategy is about creating a new uncontested market space that didn’t exist, essentially making...
Why Purpose is Profitable Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing transformation, just simply applying them isn’t enough to solve old problems. Today’s marketing leaders need a...
I’d like to thank the American Marketing Association (AMA) for inviting my co-author, Mark Burgess, and myself to present our new marketing book last week at the 2020 summer conference. With the world changing as quickly as it is, both culturally and technologically,...
Deadline for this exciting new award was August 15, 2017 – Nomination is now closed. Blue Focus Marketing and Tribal Impact are proud to announce the 2017 #OctoLeader Award. This award recognizes the dynamic social leaders of Twitter who work tirelessly day in...
Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...
In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great...
