The New Marketing | Blue Focus Marketing

Where will online learning go next?

The world is changing, and so are the jobs. Stackable credentials are a hot new trend in the world of career advancement. This idea has been gaining momentum as more people want to climb industry ranks faster than ever before by stacking different types or levels on...

The New Marketing Introduced at the American Marketing Association Summer Academic Conference

by Cheryl Burgess

I’d like to thank the American Marketing Association for inviting us to present our new textbook last week at the 2020 Summer Academic Conference. Our virtual session: “Marketing Transformation in a Digital World.” With the world changing as quickly as it...

Introducing The New Marketing: How to Win in the Digital Age (Sage 2020).

by Cheryl Burgess

Cheryl K. Burgess and I introduced our new book: The New Marketing: How to Win in the Digital Age, as we presented at the American Marketing Association (AMA) Marketing Summer Academic Conference today. #NewMarketingNewTimes #marketing #newbook #AImarketing...

Announcing Our New Book ~The New Marketing: How to Win in the Digital Age

by Cheryl Burgess

Are you ready for an unpredictable market? The digital age is transforming the world of marketing at warp speed. Today’s marketers are being called on to forge undisruptable bonds between brands and consumers, using hot new tech that’s still only emerging, barely...