I’d like to thank the American Marketing Association for inviting us to present our new textbook last week at the 2020 Summer Academic Conference. Our virtual session: “Marketing Transformation in a Digital World.”
With the world changing as quickly as it is these days, both culturally and technologically, I think it’s absolutely critical that today’s marketing students have the resources they need, both to get a job and then to be able to do that job in this fluctuating landscape.
They don’t need to know what worked five years ago. They need to know what the best businesses are doing right now to build undisruptable bonds with their customers.
Better yet, they need to know what those companies will be doing tomorrow.
If a marketing student graduates with a solid understanding of what’s coming down the road—AI marketing, big data, UX and design thinkers, customer experience experts at Amazon, the next iteration of content marketing, and more—that student will be able to lead an organization into the future.
That’s why we wrote The New Marketing —to make today’s marketing students (and marketing professionals) future-ready.
Designed to be either a primary textbook or a supplemental text for any modern marketing course, the text is the result of interviews with more than 50 global experts, from CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg, Stanford, and Wharton.
“The transformation of the digital landscape has made nearly every marketing textbook obsolete. But in this one, you can learn what’s really happening now, from people who are researching and practicing at the bleeding edge.”
—Zoe Chance, Assistant Professor of Marketing, Yale School of Management.
We’ve also created a series of professionally produced videos, designed to work with the text, to help students gain a critical, fundamental understanding of tomorrow’s marketing strategies & technologies even as they unfold: AI marketing; brand purpose; frictionless, authentic customer experience; and every other topic covered in the text.
Most of all, we’ve been thrilled by the response we’ve already seen from the academic community. The book’s foreword was written by Jonah Berger, Ph.D., Professor at Wharton and author of Contagious, Invisible Influence, and The Catalyst, and its afterword was contributed by Kevin Randall, brand strategist and contributing writer for The New York Times.
If you’d like to use the text in your classes this fall, it’s not too late. Add it as a supplementary text to infuse any marketing course with cutting-edge technology and methodologies from around the world.
The print book is now in stock and if students order directly from the publisher, they can get an exclusive 20% discount on the print version + free shipping in the US using the code BURGESS20. Order from the Sage website: https://bit.ly/BURGESS20
Or they can order the ebook on Amazon for less than $20: https://www.amazon.com/New-Marketing-How-Win-Digital-ebook/dp/B085LLFFXR/ref=sr_1_2?dchild=1&keywords=the+new+marketing+cheryl+burgess&qid=1597593051&s=books&sr=1-2