The world is changing, and so are the jobs. Stackable credentials are a hot new trend in the world of career advancement. This idea has been gaining momentum as more people want to climb industry ranks faster than ever before by stacking different types or levels on top of one another like an endless ladder!
This is especially true for marketers where machine learning and automation are becoming increasingly important. Marketing certifications are a great way to establish yourself in the industry and show your expertise. Whether you’re an experienced marketer or a newbie, these qualifications will help set apart what makes you unique.
Hot Tickets – Super Badges and Certificates
When you upload a digital certificate on LinkedIn, it’ll help boost your professional visibility. Several certification programs will let you do this. With Salesforce Trailhead, you can get super badges and certifications to help your digital transformation. And with Google Digital Garage, you’ll be ready to master the basics of your digital marketing journey. Whether you’re just starting out or seeking to renew your skills, there are 26 modules of Google Digital Garage that will help turn knowledge into action. The Google trainers have created their Interactive Advertising Bureau-accredited course to bring real-world examples and exercises as they teach you how to succeed. It takes about 40 hours to earn a digital certificate.
Certifications can be a great way to stand out from the crowd, but they take valuable time and resources. Micro-certifications may work better if you’re looking for an easier option for new opportunities or want more knowledge in areas where your certification is relevant. Micro-credentials are mini qualifications that demonstrate skills, knowledge, or experience in a given subject area. They have become a hot ticket for credentials in several fields, and you can get these skills in a fraction of the time. These short, focused skills allow learners the opportunity to master specialized areas that are most relevant and useful for them personally or professionally. LinkedIn Learning, HubSpot, Hootsuite Academy, and Meta Blueprint (formerly Facebook Blueprint) are just a few examples of micro-certifications you can display on LinkedIn.
Personal Career Insurance
In a world where job security is rapidly evaporating, it’s more important than ever to upskill yourself to keep your skills relevant in an evolving marketplace.
In an interview with Dorie Clark for my book, The New Marketing: How to Win in the Digital Age, she told me that a strong personal brand is a ‘form of personal career insurance.’ Regardless of whether the economy is booming or crashing, you can count on yourself and your work to be noticed for its quality in this competitive marketplace.
Innovative Pathways
Recognizing that lifelong learning will be necessary for success in today’s ever-changing world, universities have started shortening their pathways to new skills while also providing flexibility throughout career paths so people can keep up with modern demands – thanks largely due to technology.
Here are two examples of innovative learning. Both eCornell and UCLA Extension offer over 100+ certificate programs to help students learn tons of skills, including marketing. Courses run from two to eleven weeks. Now, imagine the pride of having an eCornell and UCLA certificate (or both) displayed on your LinkedIn profile. How cool would that be?
Next Level Learning – Stackables
The innovative minds at Rutgers University are taking education to the next level by introducing their new Rutgers Stackable Business Innovation (rSBI) program that allows people to create their cutting-edge curriculum without committing themselves fully to a degree—it’s stackable! Students can take relevant graduate-level courses while earning course credits and working to achieve their personal goals. This is a powerful new learning option without committing to a full-time degree program.
Universities can empower more diverse learners worldwide by taking advantage of emerging technologies. It starts with embracing stackable online learning that provides flexibility and affordability for access to university curricula while also allowing students to engage in smaller chunks before committing wholeheartedly to degrees they may not be ready for.
What is Rutgers Stackable Business Innovation (rSBI) program?
Life-Long Learning Journey
Life-long learning is essential for success. That’s why universities and many companies are constantly improving their certificate programs so that you have the edge when applying for jobs or struggling with basic tasks at work. So what are you waiting for? Start exploring today!
FREE Online Learning
The future of marketing is here, and you’re invited! Sign up for our FREE course — The New Marketing Master Series Certification. Whether your goal is jump-starting a career or staying ahead with a skills upgrade, this free glimpse into next decade’s trends will show how you can make an impact now. This is not a typical marketing course. In this Masters Series, you will learn about techniques to drive effective, measurable change, including leveraging AI marketing approaches, crafting data-driven buyer personas, activating brand purpose and trust, defining customer experience, shaping journeys, and balancing personalization and privacy while building your personal brand.
