The New Marketing book

I’d like to thank the American Marketing Association (AMA) for inviting my co-author, Mark Burgess, and myself to present our new marketing book last week at the 2020 summer conference. With the world changing as quickly as it is, both culturally and technologically, it’s more important than ever for all of us in the marketing community to have the resources we need.

What worked five years ago won’t work today. Instead, we need to know what the best businesses are doing right now to build undisruptable bonds with their customers.

Better yet, we need to know what those companies will be doing tomorrow.

If we can build a solid understanding of what’s coming down the road—AI marketing, big data, neuroscience, the next iteration of content marketing, and more—we’ll be in a position to lead our respective organizations into the future, with job security for years to come.

That’s why Mark and I wrote The New Marketing: How to Win in the Digital Age —to help today’s marketing professionals (and students) look ahead, as seen through the eyes of more than 50 leading thinkers and disruptors illuminate the first of its kind book. Here are just a few experts in our book:

  • AI marketing executives at IBM
  • Tech-led cultural intelligence experts at Omnicom’s sparks & honey
  • Consumer neuroscientists at Nielsen
  • Marketing executives at Audi
  • Design thinkers at IDEO
  • Behavioral economists at Yale
  • Research experts at Shapiro+Raj
  • Advertising executives at Microsoft
  • Data scientists at Publicis

Whether you’re jump-starting your career or upskilling to stay ahead of the curve, you won’t want to miss this glimpse into the next decade of marketing. Streaming now for American Marketing Association members!

‘Seismic shifts and accelerating technological change are reshaping marketing. This book arms MBA students and marketers with the knowledge they need to dive confidently into the future.’

David Aaker, Vice Chairman of Prophet, author, recognized as the “father of modern branding,” and American Marketing Association of New York inductee to the Marketing Hall of Fame

‘In every industry, the old is going away faster than the new can replace it – marketing included! The New Marketing fills the gap with a breakthrough toolkit that will help marketing students and professionals succeed and become change makers.’

Beth Comstock, author, Imagine it Forward, and former Vice Chair, GE

Soon to be released are a series of FREE professionally produced videos, designed to work with our book, to help gain a critical, fundamental understanding of tomorrow’s marketing strategies & technologies even as they unfold: AI marketing; brand purpose; frictionless, authentic customer experience; and every other topic covered in the text. Sign up now to be the first to know.

Most of all, we’ve been thrilled by the response we’ve already seen from the academic community. The book’s foreword was written by Jonah Berger, Ph.D., Professor at Wharton and author of ContagiousInvisible Influence, and The Catalyst, and its afterword was contributed by Kevin Randall, brand strategist and contributing writer for The New York Times.

If you’d like to use the text in your classes this fall, it’s not too late. Add it as a supplementary text to infuse any marketing course with cutting-edge technology and methodologies from around the world.

The print book is now in stock and if students order directly from the publisher, they can get an exclusive 20% discount on the print version + free shipping in the US using the code BURGESS20. Order from the Sage website:

Or they can order the ebook on Amazon for less than $20:



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