Marketers, learn how content marketing can drive the customer’s  journey toward purchase and advocacy for your brand.  Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13.

Do you want to know what makes a good brand in 2018?

The answer is simple: content.

This is great news for marketers. For starters, content marketing has a low barrier to entry. Sharing content on owned channels is cheaper to produce than buying ads, can be repurposed across a variety of touchpoints, and drives deeper engagement with your target audience.

Good content marketing isn’t accidental. It takes a focused, marketing-driven strategy that emphasizes authenticity, storytelling, and engagement.

The question is, what does that strategy look like, and where do you begin?

Find out in “A 7-Step Blueprint to Content Marketing Success,” a proven industry-leading workshop delivered at the American Marketing Association (AMA) headquarters.

Registration is now open for two-day workshops on March 8–9 and June 12-13 in Chicago!

No matter your budget or resources, your brand can become a content marketing powerhouse. But there’s no time to waste: 96 percent of marketers cited content marketing as a key part of their strategy. For your brand to stay competitive, a content market isn’t a maybe—it’s a must.

My AMA workshop, “A 7-Step Blueprint to Content Marketing Success,” will give you all the tools you need to drive impactful change in your marketing department. Just see what past attendees had to say:

“Content marketing allowed me to view my company’s content through fresh eyes. I am excited to implement the 7-step process.”

“I am new to content marketing and after this, I feel like I have the right tools to succeed in my new role.”

“Mark had clearly done a lot of research on the topic and gathered a ton of great information and resources. He was very much a ‘teacher’ and not simply a ‘presenter,’ which I appreciated. He really knew the topic, but was very open to input from the attendees and good at incorporating that input into the course. There was a good mix of listening and interacting.”

Whether you’re looking for a content marketing tune-up or you’re starting from scratch, this two-day workshop is sure to get you thinking about your marketing programs in a fresh new light.

Join Us for Spring, or Join Us for Summer

Due to popular demand, we want to give you double the chances to attend our innovative content marketing workshop. Registration is now open for the following date:

Get ready to make 2018 a memorable one for your brand. I’m excited to see you there!

Other Praise for Past Workshops at the AMA

“Provided all the tools I need to leave and develop compelling content for my clients.”

“A vast amount of knowledge to take back home and apply.”

“I found this two-day training program to be more beneficial than a several day marketing conferences I had attended in the past. I was a bit nervous going into the program since my manager had gone beyond our professional development budget to allow me to go, but the content, instruction, classroom interaction – all made it extremely beneficial to me, and I feel better informed to make suggestions and decisions back at work.”

“Excellent instructor and a seasoned presenter. Easy to follow and engage with. The content was very appropriate.”

“Mark was knowledgeable and experienced. Appreciated him sharing tools he and his team have used before that we could take back to our own teams. I enjoyed the teamwork sessions—his prompts were specific and useful to help our group discuss and collaborate.”


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