Why Purpose is Profitable via CMO Council by Cheryl Burgess
by Cheryl Burgess |
Why Purpose is Profitable
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing transformation, just simply applying them isn’t enough to solve old problems. Today’s marketing leaders need a whole new approach in building undisruptable bonds among brands, customers and employees. (see more)
Article can be found on the CMO Council website.
Cheryl Burgess is CEO of Blue Focus Marketing, a leading customer and employee experience consultancy focused on employee advocacy, integrated marketing, content marketing, and e-learning solutions. She is co-author of the pioneering and Amazon best-selling business book, The Social Employee (McGraw-Hill, 2014) and featured in Tom Peters’ new book, The Excellence Dividend. A global speaker, Cheryl is currently a LinkedIn Learning course author (“Social Employees: The New Marketing Channel”). Cheryl also has been an HBR Italia contributor, advisory board member for The Economist Intelligence Unit and guest on Wharton Business Radio programs (“Marketing Matters”). Cheryl’s work was also featured in the MIT Sloan Management Review. She is listed among “Forbes Top 5 Influential CMOs.” An IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work. Her company blog won the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of numerous Twitter Shorty Awards in marketing. Follow her on Twitter @ckburgess, @SocialEmployee and @BlueFocus.
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