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@HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness

Posted by on 12:02 am in Branding, Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@CKBurgess) and I were also asked to contribute articles to a special insert in the June, 2014 issue of the Harvard Business Review Italia (@HarvardBiz). My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social...

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@HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness

Posted by on 12:30 am in Branding, Communication, Employee Branding, Social Business, Social Executive, Strategy, The Social Employee | 0 comments

As part of our involvement in the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia (@HBRItalia). My article, titled “How the Social Executive Seizes Opportunity,” expands on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a statistical argument for the transformative power of social business leadership in...

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The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR

Posted by on 12:03 am in Branding, Employee Branding, Innovation, Social Business, The Social Employee | 0 comments

In early July, we had the privilege of participating in the seventh annual Social Business Forum (@SocialBizForum) in Milan. At the event, Blue Focus Marketing President, Mark Burgess (@MNBurgess) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. The content of this speech also made it into the June, 2014 issue of the Harvard Business Review Italia in the form of...

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REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop

Posted by on 12:03 am in Branding, Content Marketing, Marketing, Social Business, The Social Employee, Workshops & Training | 0 comments

I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their...

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#TEDx Talk: Re-imagine the Future of Business #SocBiz

Posted by on 12:01 am in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Employee Branding, Marketing, Small Business, Social Business, Social Media Marketing, The Social Employee | 0 comments

  A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. One of the essential themes in my talk was the concept of trust—specifically why employee use of social media can establish connections with communities in ways that traditional advertising has never been able to. Indeed, as I say in my talk, nearly 90 percent of people don’t...

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The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM

Posted by on 12:03 am in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Creativity, Employee Branding, Innovation, Marketing, Social Business, Social Media Marketing, The Social Employee | 2 comments

  Recently, my TEDx Navesink talk, “The Rise of the Social Employee,” was released online, along with all of the other wonderful talks from that day.  As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b)...

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[VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz

Posted by on 12:03 am in Branding, Creativity, Employee Branding, Innovation, Social Business, The Social Employee | 0 comments

Last month, I had the great honor of presenting a talk at TEDxNavesink (@tedxnavesink) at Two River Theater in Red Bank, NJ. My talk, titled “The Rise of the Social Employee,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill, 2013)—specifically, why the @SocialEmployee revolution is creating a new path to authentic connection that will lead organizations into a new age. I am proud to announce that the video is now available online. Click below to watch: The event, which the TEDx organizers structured...

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Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands

Posted by on 12:03 am in Branding, Integrated Marketing Communications (IMC), Marketing, Strategy | 0 comments

  Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. This led me to Scott Goodson, (@scottfrog) Founder and Chairman of StrawberryFrog, and the creative mind behind Emirates...

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Trouble With the Curve: Dad’s Advice Bane by @marketingbard #HappyFathersDay #dad #FathersDay

Posted by on 3:28 pm in Communication | 0 comments

Dads shoulder a terrible, horrible, no good, very bad, burden. Our advice track record [gulp] sucks. We have trouble with the curve. For an enormous swath of time, we struggle to spawn value from our freely given advice. As we head into Father’s Day, this advice bane bears examination. A Fractious Advice Balance Dads accumulate and dispense wisdom on fairly regular basis to an initially captive, and much later, a generally tolerant audience. This progresses nicely to a point, but dads get weary. They take mid-day naps, become more...

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[VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee

Posted by on 12:03 am in Branding, Employee Branding, Social Business, Social Executive, Social Media Community, Social Media Trends, The Social Employee | 0 comments

  There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. In social business, we have argued that it is the social executive’s job to create these favorable conditions, to be the rising tide. In fact, we even dedicated a whole chapter to the subject in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). How does a social executive accomplish this? By becoming a...

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