Transparent Social Executives Build Brand Value and
Empower Social Employees
Should executives engage publicly on social media?
This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong thing.
At Blue Focus Marketing, we’re big fans of the social executive. We’ve seen the numbers, and they’re looking pretty good. Here are three reasons your C-Suite should be central to any employee advocacy efforts:
- In a Weber Shandwick survey, 82 percent of respondents said they were more likely to trust an executive who engaged on social media.
- According to Harvard Business Review, nearly 7 in 10 CEOs have an active presence on their company website, contributing to content such as blogs and videos.
- Weber Shandwick also found that prospective employees are more likely to want to work for a company whose executives engage on social media.
So what is your organization doing to encourage your C-Suite to get social?
Join us for our new video tutorial course “Social Employees: The New Marketing Channel,” where we explain why social executives matter—and organizations can support them and help them build their platforms. Of course, social executives are just one part of the employe advocacy puzzle. This 22-part course, released by Lynda.com, a LinkedIn company, will also show you how to build an effective pilot program and launch your content marketing efforts.
Ready for a social C-Suite? Click here to get started.
Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo.
Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work.
Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds.
She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess