As a former Madison Avenue adman and business school professor teaching marketing strategy, I have always been fascinated with naming. I am perplexed by Microsoft’s decision to maintain the name Bing in conjunction with its partnership with OpenAI. It’s no...
A long, long time ago, Ford created a blue ocean in the auto industry by reconstructing the boundaries between cars and horse-drawn wagons. The Blue Ocean Strategy is about creating a new uncontested market space that didn’t exist, essentially making...
Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13....
I have used previous editions of this textbook and happy to share news about the latest. This book is ideal for both college students and marketers who need to turbocharge their social media marketing plans. If you want to learn more, I suggest you watch this...
Marketers, did you remember to add your brand to your holiday shopping list? Treat yourself with “Marketing Foundations: Integrated Marketing Strategies,” the exciting new video online course. And, Brand Choreography™ is included to energize your brand! Ah, the...
