In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat?
There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great content fuels marketer’s efforts to reach and engage customers at every stage of the buying process.
Both will deliver a 7-step blueprint for creating successful content marketing. These are hands-on, learn-by-doing events where you can bring your current marketing challenges, connect with peers and engage with instructors so you can increase your influence when you’re back at the office.
You’ll leave with the ability to:
- Build a strategy that is consistent across all customer touch points
- Leverage personas that fit the buying cycle
- Use storytelling to boost your brand
- Gather performance insights, set goals and measure ROI
- Create compelling content that generates leads
- Utilize a content calendar
Note: this is a re-post of an email sent by the American Marketing Association (AMA) on November 19, 2016.
About the AMA
The American Marketing Association is the largest marketing organization in the world. The AMA is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.