Make Your Content Marketing Stand Out in 2017

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In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat?

There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great content fuels marketer’s efforts to reach and engage customers at every stage of the buying process.

We have two upcoming Content Marketing Face to Face Training events coming to Austin, TX on December 5-6 and Chicago, IL on April 6-7.

Both will deliver a 7-step blueprint for creating successful content marketing. These are hands-on, learn-by-doing events where you can bring your current marketing challenges, connect with peers and engage with instructors so you can increase your influence when you’re back at the office.

You’ll leave with the ability to:

  • Build a strategy that is consistent across all customer touch points
  • Leverage personas that fit the buying cycle
  • Use storytelling to boost your brand
  • Gather performance insights, set goals and measure ROI
  • Create compelling content that generates leads
  • Utilize a content calendar

Ask the AMA about Group discount and special Member rates: contact us at (312)542-9000 or email info@ama.org

REGISTER: Austin, TX – December 5-6

REGISTER: Chicago, IL – April 6-7

Note: this is a re-post of an email sent by the American Marketing Association (AMA) on November 19, 2016.

About the AMA

The American Marketing Association is the largest marketing organization in the world. The AMA is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

 

 

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Written by Mark Burgess

Mark Burgess, co-author of The Social Employee -- a best-seller on How Great Companies Make Social Media Work. He is president of Blue Focus Marketing, a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions. He is an experienced digital marketer, content marketing strategist, speaker, blogger, and educator. Mark delivered a TEDx Talk on “The Rise of the Social Employee.” Mark’s career spans marketing, advertising, professional services consulting, and education. Mark has held senior-level marketing roles at PwC, AT&T and McCann. Mark is listed on Forbes as Must-Follow Marketing Minds on Twitter, and is a Top 200 Content Marketing influencer. He is an expert trainer for the American Marketing Association (AMA) delivering Content Marketing workshops. Mark led the PwC Global Web team. At McCann, he headed the flagship L’Oreal account. At AT&T, Mark was in charge of interactive marketing. Mark is an adjunct marketing professor teaching MBA marketing courses at Fairleigh Dickinson University. On the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing. Mark is a contributor to Wharton’s Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints. Mark’s article on “Piloting the Future of Social Business – Branding from the Inside Out” was published in Harvard Business Review Italia. He has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.

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