by Cheryl Burgess
Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing...
by Cheryl Burgess
If there’s one thing the past decade has taught us as marketers, it’s that the business world has just barely begun to tap the seemingly limitless potential of social engagement. Indeed, beginning with our best-selling book, The Social Employee (McGraw-Hill), we’ve...
by Cheryl Burgess
Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn “how” to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend. Are...
by Cheryl Burgess
Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full...
by Cheryl Burgess
Is social employee advocacy good for your brand? A look at current data certainly indicates it is. Consumers engage with employee-generated content at a much higher rate than they do branded content. People trust everyday employees more than they trust a company’s...
by Cheryl Burgess
Social employee advocacy is taking off. According to Altimeter, 90 percent of brands are either already pursuing or are currently planning some form of social employee advocacy. That’s not just a trend; that’s a revolution. But does every brand need social employees?...
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