by Mark Burgess
Source: “Sharing the Future: The New Social Ecosystem” by Mark Burgess. Rutgers Business Review. Vol. 1. No 1, pp. 107-122. In 2017 we will be entering an era where organizations have not only embraced the fundamental concepts of social business...
by Mark Burgess
Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...
by Cheryl Burgess
Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will...
by Cheryl Burgess
On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content...
by Cheryl Burgess
A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...
by Cheryl Burgess
As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...