by Mark Burgess
What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn...
by Cheryl Burgess
Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our...
by Cheryl Burgess
As I shared in my last post, this year’s Amplify Festival (@AmplifyFest) was a thrilling ride. In addition to delivering my talk, “Rethinking Employees, Rethinking Brand, Rethinking Culture: The Priceless Power of Socially Savvy Employees,” I also had the privilege of...
by Mark Burgess
UX (User Experience) CX (Customer Experience) EX (Employee Experience) Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C. Thompson, Anders Gronstedt...
by Mark Burgess
Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by: Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with...
by Mark Burgess
I am pleased to announce that I will be speaking at the Conference Board (@Conferenceboard) on Thursday, May 28 as part of their Digital Workplace Seminar Series. The day-long event, titled “Creating, Managing and Evaluating the Digital Workplace,” will be held at The...