On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh  Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content marketing, offering participants not only an in-depth look at the future of marketing, but also an opportunity to develop essential skills for building brand eminence in the digital bazaar.

For more information and to register for the workshop, click here.

What makes a good content marketing strategy? Who oversees its implementation—and how do you measure its success? More importantly, what role does content marketing play in your strategy—and why do nearly two-thirds of CMOs consider content production their top priority? Designed for students and professionals either new to the social media marketing landscape or just looking to hone their skills with some industry-leading best practices, this seminar will answer these questions and many more. From the description:

Learn not only how to craft winning, shareable content, but also how to use that content to grow networks, empower advocates, and build your brand’s digital footprint. Discover how to craft a multimedia approach to the multichannel world of social media through dynamic content such as videos, infographics, and blogs. Finally, see why developing a comprehensive, organization-wide content strategy improves messaging, empowers employees, and builds brand eminence. In the world of social media marketing, content rules. Harness its power, and watch your brand soar to new heights.

Other topics included in the workshop include:

  • How to create effective social media guidelines that align employee-generated content to a brand’s mission, vision, and values.
  • Why buy-in (and participation) from upper management is essential for the health and longevity of any content marketing program.
  • How to design a winning content strategy and guide its progress within the organization.
  • How to measure the success of your content marketing program through metrics and KPIs that extend beyond ROI and get to the heart of what makes social programs succeed.

Who Should Attend

This seminer is designed for mid- to upper-level managers, directors, educators, executives of teams of business professionals working in marketing communications, marketing, content development/creative services, advertising, branding, copywriting, social media, PR, sales and traditional or interactive/digital marketing agencies. Young professionals looking to gain exposure and expand their skill sets in the always-growing digital arena are also encouraged to attend.


How Do I Register?

Registration is now open at the FDU website. To qualify for the Early Bird discount be sure to register by October 1, 2016 to ensure your spot!

About Fairleigh Dickinson University

Founded in 1948, FDU is New Jersey’s largest private university, enrolling over 12,000 students annually. Well-known for its interdisciplinary University Core Curriculum, FDU seeks to prepare students for “lifelong learning and a lifetime of thoughtful living.” In 2014, FDU’s Silberman College of Business was ranked among the top 295 U.S. business schools by The Princeton Review.

Testimonials from Previous Blue Focus Marketing Workshops

“The content marketing training made me rethink the way we create content and brand messaging, and gave me tools to develop a stronger content marketing strategy, from brainstorm to execution to measurement.”

“I loved it, really helped me gain a deeper understanding of content marketing.”

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