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3 Fun Octopus Facts—and How They Apply to Employee Advocacy #marketing #business

by Cheryl Burgess

This week, we continue to celebrate our latest video on social employee advocacy. Check out our new video below, read ahead for cool octopus facts, and don’t forget to nominate your favorite social employees for our #OctoLeader Award!   Here at Blue Focus...

3 Ways to Embrace Octopus Power Through Employee Advocacy #EmployeeEngagement #Marketing #OctoLeader

by Cheryl Burgess

Here are 3 reasons why they should. This month, we’re celebrating the release of our latest video on social employee advocacy, a charming adventure about why brands should empower employees to be less like a T-Rex and more like an octopus. Didn’t have a chance to...

[Book Review] The Power of People: How Successful Organizations Use Workforce Analytics #HR #BigData

by Cheryl Burgess

[Book Review] Analytics Can Track Your Workforce’s Pulse, but Smart Leaders Give Them Heart “There are almost as many names for the workforce-focused analytics functions as there are functions that perform workforce analytics…Getting the name right is important;...

Social Business Leaders: Start an Employee Advocacy Pilot

by Cheryl Burgess

Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or...

Measure Content Marketing Success and Make Massive Gains

by Cheryl Burgess

Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...

Ready to Start a Movement? @scottfrog Shows How in 10 Steps #Election2016

by Cheryl Burgess

We are living in the age of movements and uprisings, says Scott Goodson (@scottfrog), founder of the pacesetting global marketing/advertising agency StrawberryFrog (@Frogism). Each of us—individuals, brands, social organizations—wants to stand for something, to...
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