Everyone Can Benefit from #SocialEmployee Advocacy #Marketing @catharinehays @WhartonFoA @tom_peters @davidedelman
Social employee advocacy is taking off. According to Altimeter, 90 percent of brands are either already pursuing or are currently planning some form of social employee advocacy. That’s not just a trend; that’s a revolution. But does every brand need social employees?...
Prof @ShenYeniyurt Helps Launch Rutgers Business Review by @mnburgess
We have reached an important turning point in the age of social marketing. While a majority of organizations and CMOs plan on investing greater resources into content marketing, social employee advocacy, and customer experience initiatives, many are doing so without a...
What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT
What does employee engagement have to do with the Internet of Things (IoT)? Why is the IoT going to be instrumental in creating a flexible, collaborative working environment for the rapidly growing Millennial workforce? I address these questions and more in my recent...
In the Brave New World of #ContentMarketing Hope is Not a Strategy.
Does your organization produce and curate exciting content, or do you just kind of wing it? In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...
Join us w/ @WhartonFoA @catharinehays @tom_peters @davidedelman @KevinBrandall @mnburgess #marketing
When social business strategists like Tom Peters, David Edelman, and Kevin Randall come together to talk shop, you can bet the business world will be tuning in. Lucky for us, we’ll have front-row seats! Join us on Wed., Sept. 7, from 5–7 p.m. EDT, as we speak with...
![[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM](https://www.bluefocusmarketing.com/wp-content/uploads/2016/07/Website-IBM-Cheryl-Burgess-Tampa-Mobile-Video-2016-copy-300x159.jpg)
[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...
Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...
Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...
How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
Originally posted on IBM Social Business Spotlight Blog - April 25, 2016 Written by: Cheryl K Burgess You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016 Recently, I was invited to attend the “IBM OutThink Tour 2016” event in...
The Future of Lifelong Learning #educational #HR
I love Brian Solis' quote on the importance of learning. I am also honored to be invited as a guest blogger on Brian's website. Here is a small portion of my post. To read the full article, click here. The post How to Make Lifelong Learning an Organizational...
Social Employees: The #Brand New Rock and Roll #marketing #business
Audi has introduced a new ad campaign for the 2017 Audi A4. The slogan: "Intelligence is the New Rock and Roll.” The campaign showcases the new era of A4 vehicles with a ton of futuristic features focusing on intelligence as a brand differentiator. I highlight...
How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their...
Social employee advocacy pilot program made simple #marketing #business
The writing is on the wall: social employee advocacy works.
Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.
Discover and Empower Your Employees #OutThink #Marketing #PR #Advertising
Discover—and Empower Your Employees In our Lynda course, we get into what we call the 5 Ds—the essential pillars of any successful social employee pilot. The first of those Ds is “Discover.” In order to build a strong culture of social employee advocates,...
What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising
What's the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn over the...
