When social business strategists like Tom Peters, David Edelman, and Kevin Randall come together to talk shop, you can bet the business world will be tuning in. Lucky for us, we’ll have front-row seats!
Join us on Wed., Sept. 7, from 5–7 p.m. EDT, as we speak with these prominent thought leaders on the Marketing Matters business radio show by The Wharton School, Future of Advertising Program, on SiriusXM Channel 111. Anchored by host, Catharine Hays, the monthly show is well-known for its in-depth explorations of all the latest marketing trends—from social leadership to content marketing and everything in between.
Topics to be covered include social employee advocacy marketing, social leadership, and personal branding for social business. We’ll kick off the show with a discussion of our book, The Social Employee, with Tom, David, and Kevin joining us one-by-one throughout the show.
Thanks to Wharton for putting this together—and stay tuned for more details as we get closer to the recording date! To learn more about the Social Employee Revolution, visit our new site.
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Read more about the topic of social employees and social leaders in Cheryl Burgess’ recent article, The Social Leader is the Secret Ingredient to Branding Success, published on IBM’s Social Business Spotlight Blog.