Audi has introduced a new ad campaign for the 2017 Audi A4.  The slogan:  “Intelligence is the New Rock and Roll.”  The campaign showcases the new era of A4 vehicles with a ton of futuristic features focusing on intelligence as a brand differentiator.  I highlight this campaign because it occurs to me that intelligence is also the hallmark of companies that realize the significance of activating social employees in their organizations.  For brands, the “new rock and roll” is a focus on delivering more authentic communications both internally and externally.



Unlock the New Marketing Channel

Join Blue Focus Marketing and, a division of LinkedIn, for our exciting new course, “Social Employees: The New Marketing Channel.”

This 22-part video tutorial course covers all you need to know to activate social employees within your walls—and bring a much-needed boost to your social marketing efforts:

  • Build a social culture and learn to brand from the inside out
  • Master content marketing, social sharing, and customer advocacy best practices
  • Determine the proper KPIs and other benchmarks to measure social success
  • Launch an effective social employee pilot program.

Click here to register. We’re excited to share our latest project with you and hope you will join us for this course!

Welcome Video:


What you should know before watching this course video.


Culture eats strategy for breakfast.





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Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

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In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

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“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.

Download ~> Free Chapter 3 – “Brands Under Pressure”

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