[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...Social Employees: The #Brand New Rock and Roll #marketing #business
Audi has introduced a new ad campaign for the 2017 Audi A4. The slogan: “Intelligence is the New Rock and Roll.” The campaign showcases the new era of A4 vehicles with a ton of futuristic features focusing on intelligence as a brand differentiator. I...How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their...Social employee advocacy pilot program made simple #marketing #business
The writing is on the wall: social employee advocacy works.
Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.