by Cheryl Burgess
Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full...
by Cheryl Burgess
Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will...
by Mark Burgess
The future of social business isn’t about connecting people. It’s about training people. The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and...
by Cheryl Burgess
This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted...
by Cheryl Burgess
In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented....
by Cheryl Burgess
David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...