by Mark Burgess
What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn...
by Mark Burgess
We are proud to announce that on March 15, 2016, Blue Focus Marketing (@BlueFocus), working with Lynda.com (@Lynda), a division of LinkedIn (@LinkedIn), released “Social Employees: The New Marketing Channel.” We designed this 22-part video tutorial...
by Cheryl Burgess
Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our...
by Cheryl Burgess
I am proud to announce that I will be taking part in SparkDigital’s (@SparkDigitalNZ) FWD_Live 2015 (#FWDLive) event on Wednesday, July 29. I will be joining Charlene Li (@charleneli), Founder of CEO of Altimeter Group, who will be delivering the keynote...
by Cheryl Burgess
A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@AmplifyFest). The event was the centerpiece of a nearly two-week trip that found me meeting with and learning from a...
by Cheryl Burgess
As I shared in my last post, this year’s Amplify Festival (@AmplifyFest) was a thrilling ride. In addition to delivering my talk, “Rethinking Employees, Rethinking Brand, Rethinking Culture: The Priceless Power of Socially Savvy Employees,” I also had the privilege of...
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