by Mark Burgess
Blue Focus Marketing and LinkedIn Learning are proud to announce our must-watch video series, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive video tutorial course. Learn the ins and outs of integrated...
by Mark Burgess
Marketers would be wise to remember the motto of the Boy Scouts of America: Always be prepared. It’s true that designing, piloting, and launching a successful integrated marketing strategy takes time. It’s also true that many of us don’t feel like we have enough time...
by Mark Burgess
Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by...
by Mark Burgess
Join Mark Burgess and the American Marketing Association (AMA) for “A 7-Step Blueprint to Content Marketing Success.” Registration is now open for this two-day workshop in Chicago on Sept. 28–29. In the consumer world, summer is all about a little R&R—romps at the...
by Cheryl Burgess
This week, we wrap up the celebration of our new marketing leadership video with a post that’s all about storytelling and mythology. What are you doing to “octomize” your brand? Marketing leaders are a lot like octopuses. No, really. They’re highly adaptive...
by Cheryl Burgess
This week, we continue to celebrate our latest employee advocacy video, starring the lovable Rexi and Octo! Check it out below, and make sure to nominate your favorite employee marketing leaders for our first #OctoLeader Award! Much like an octopus propelling itself...
